EX 5-25 Segment revenue horizontal analysis
Starbucks Corporation reported the following geographical segment revenues for fiscal years 2009 and 2008:
| 2009 | 2008 | |
| (in millions) | (in millions) | |
| United States | $7,104 | $ 7,532 |
| International | 1,920 | 2,103 |
| Global consumer products | 750 | 748 |
| Total revenues | $9,774 | $10,383 |
a. Prepare a horizontal analysis of the segment data using 2008 as the base year.
b. Prepare a vertical analysis of the segment data.
c. What conclusions can be drawn from your analyses?
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