what conclusions can be drawn from your analyses 551377
EX 5-25 Segment revenue horizontal analysis
Starbucks Corporation reported the following geographical segment revenues for fiscal years 2009 and 2008:
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|
2009 |
2008 |
|
|
(in millions) |
(in millions) |
|
|
United States |
$7,104 |
$ 7,532 |
|
International |
1,920 |
2,103 |
|
Global consumer products |
750 |
748 |
|
Total revenues |
$9,774 |
$10,383 |
a. Prepare a horizontal analysis of the segment data using 2008 as the base year.
b. Prepare a vertical analysis of the segment data.
c. What conclusions can be drawn from your analyses?
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