MKT 6120 – Marketing Management – Davis Learning Engagement #7
TOPIC: Going Global
Discussion Thread 1 (initial post due Wednesday for full credit)
Please note: All of your discussion threads are to be at least 300-400 words and grammatically correct. Moodle will count the words for you. Late discussion threads will not receive full credit. You must post your initial response by Wednesday for full credit. (see the University Policy)
Discussion Thread 1 (initial post)
Imagine that you are expanding your company globally. Write down specifically what you would need to change about your company to make it appeal to a global audience, and why?
PROFESSOR’S GUIDANCE FOR THIS WEEK’S LE:
The question that we are answering here is what would drive your need to change your brand or your marketing mix, and what you would do about it. Ex. Saudia Arabians may find the name “Burger King” offensive, so you would rebrand yourself as “Burger Queen.”
DemandAre there any cultural, political or regional issues that would make your product undesirable?ex. religious rules, nationalism
AffordabilityCan a significant part of your global market afford your product?
Access Do distribution, infrastructure, legal, or staffing issues impact your product
Branding Does your brand work as is, or do you need to modify your brand to fit multiple countries
Discussion Thread 2 (two responses) 200 – 300 words
Comment on two other students’ initial responses, and add specific recommendations on what they should add, modify, and delete from their responses to make their responses even better and more compliant with the case study 2c grading criteria). (Due Sunday for full credit).
We've got everything to become your favourite writing service
Money back guarantee
Your money is safe. Even if we fail to satisfy your expectations, you can always request a refund and get your money back.
Confidentiality
We don’t share your private information with anyone. What happens on our website stays on our website.
Our service is legit
We provide you with a sample paper on the topic you need, and this kind of academic assistance is perfectly legitimate.
Get a plagiarism-free paper
We check every paper with our plagiarism-detection software, so you get a unique paper written for your particular purposes.
We can help with urgent tasks
Need a paper tomorrow? We can write it even while you’re sleeping. Place an order now and get your paper in 8 hours.
Pay a fair price
Our prices depend on urgency. If you want a cheap essay, place your order in advance. Our prices start from $11 per page.