EX 5-26 Segment revenue vertical analysis
News Corporation is one of the world’s largest entertainment companies that includes Twentieth Century Fox films, Fox Broadcasting, Fox News, the FX, and various satellite, cable, and publishing properties. The company provided revenue disclosures by its major product segments in the notes to its financial statements as follows:
| For the Year Ended | |
| June 30, 2009 | |
| Major Product Segments | (in millions) |
| Filmed Entertainment | $ 5,936 |
| Television | 4,602 |
| Cable Network Programming | 5,580 |
| Direct Broadcast Satellite Television | 3,760 |
| Magazines and Inserts | 1,168 |
| Newspapers and Information Services | 5,858 |
| Book Publishing | 1,141 |
| Other | 2,378 |
| Total revenues | $30,423 |
a. Provide a vertical analysis of the product segment revenues.
b. Are the revenues of News Corporation diversified or concentrated within a product segment? Explain.
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