Performance Measures
E 4. Sam Yu wants to measure customer satisfaction within his region. Link an appropriate performance measure with each balanced scorecard perspective.
| Customer Satisfaction | Possible Performance Measures |
| 1. Financial (investors) | a. Number of staff promotions |
| 2. Learning and growth | b. Number of repeat customers |
| (employees) | c. Number of process improvements |
| 3. Internal business processes | d. Percentage sales increase over last |
| 4. Customers | period |
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