The Balanced Scorecard
Your college’s overall goal is to add value to the communities it serves. In light of that goal, match each of the following stakeholders’ perspectives with the appropriate objective:
| Perspective | Objective |
| 1. Financial (investors) | a. Adding value means that the faculty engages in meaningful teaching and research. |
| 2. Learning and growth (employees) | b. Adding value means that students receive their degrees in four years. |
| 3. Internal business processes | c. Adding value means that the college has winning sports teams. |
| 4. Customers | d. Adding value means that fund-raising campaigns are successful. |
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