OL 215 SNHU Southwest Airline Decision Making & Principles of Management Paper The final project for this course is the creation of a decision-making and p

OL 215 SNHU Southwest Airline Decision Making & Principles of Management Paper The final project for this course is the creation of a decision-making and principles of management paper. As you continue on your path to earn a degree in business administration, you will deepen your understanding of how effective management is a crucial aspect of overall business success, especially in today’s complex business world. As business and society continue to evolve, there will continue to be a demand for managers who are able to organize their resources and strategically implement the functions of management to achieve the goals of an organization. The final paper for the course is divided into two parts: Final Project One and Final Project Two. Both parts of the assessment will focus on decision making and the fundamental principles of management. In Final Project One, with the help of your instructor, you will select a successful company from the list provided. You will analyze the company’s best practices and effective implementation of the fundamental principles of management. Final Project One is divided into two milestones which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Module Two and Module Three. Final Project One will be submitted in Module Five.

In Final Project One, you will demonstrate your mastery of the following course outcomes:

 OL-215-01: Analyze how an organization’s goals influence organizational planning that informs strategic decision making  OL-215-02: Analyze the functions of management and ethical principles for executing effective decision making in organizations

 OL-215-03: Apply management techniques that ensure the continuous improvement of personnel and business processes to measure organizational performance

 OL-215-04: Apply communication techniques aimed at increasing employee performance, thus achieving organizational goals and objectives

 OL-215-05: Illustrate the important connection between management and organizational culture

Prompt

Your employer recently conducted an employee survey and the greatest area of concern was related to management. The survey revealed that many employees are not satisfied with management’s performance, and the employees feel like the company’s poor performance is directly related to a lack of effective management. The general manager has learned that you are currently pursuing a business degree and would like you to champion a team to help improve management’s effectiveness. The general manager would first like to understand some best management practices from successful companies. For the first part of the final project, you will identify a successful company. You must select a company from the list of suggested companies below. Resources related specifically to the successful companies listed are provided.

SOUTHWEST AIRLINES

Once you have selected a successful company, you will then analyze its application of the fundamental principles of management. Specifically, the following critical elements must be addressed:

I. Introduction. Provide a brief overview of the successful company that you have chosen to benchmark for management best practices. Consider including specific examples relating to the fundamental principles of management and the company’s mission and vision statement.

II. Profile of a Successful Company

a. Explain how the company has communicated its mission and vision within the organization. In other words, explain how the company demonstrates the importance of the mission and vision to employees and otherstakeholders.

b. Identify the role management played in helping this company execute its strategic management plan. Justify your response. You could consider including a specific example of a time when this management plan led the company to success.

c. Describe how management has helped to positively influence the organizational culture within this company. You could consider using some specific examples, actions, or strategies that show how management has positively influenced organizational culture.

d. Explain management’s pivotal role in the decision-making process within this company. Be sure to include specific decisions made by management based on principles of ethics. You could discuss specific decision-making models used by the company that may have helped the company be successful.

e. Evaluate how the use of the functions of management within this company has adhered to the principles of ethics. You could consider how using the functions of management while adhering to the principles of ethics may have impacted the employees of the company.

f. Explain how this company strategically uses human resources to develop its personnel. You could consider how this use of human resources has enhanced the company’s business processes.

III. Conclusion

a. Summarize how the company utilizes the fundamental principles of management to ensure optimal performance. You could consider the actions taken by this company if optimal performance is not met.

b. Analyze the decision-making strategies of the company for how they consider all the parts of the company as an interrelated system. You could consider how the decision-making strategies of the company align with a systems thinking approach.

Milestones

Milestone One: Introduction of a Successful Company

In Module Two, you will submit a one-page (maximum) document that will identify your chosen successful company from the suggested list. You are expected to provide a brief overview of the successful company that you have chosen to benchmark for management best practices. You should also include specific examples related to the fundamental principles of management and the company’s mission and vision statement. This milestone will be graded with the Final Project One Milestone One Rubric.

Milestone Two: Profile of a Successful Company

In Module Three, you will submit a one- to two-page document that will provide a profile of your chosen successful company. This milestone will serve as a rough draft and must cover the six critical elements described in Part II of Final Project One. You are expected to provide a minimum of two to three sentences for each of the six critical elements: mission and vision, strategic management plan, organizational culture, decision making, principle of ethics, and human resources.. This milestone will be graded with the Final Project One Milestone Two Rubric.

Final Submission: Application of the Fundamental Principles of Management for a Successful Company

In Module Five, you will submit Final Project One. It should be a complete, polished artifact containing all of the critical elements of the final product. It should reflect the incorporation of feedback gained throughout the course. This assignment will be graded using the Final Project One Rubric.

Final Project One Rubric Guidelines for Submission: Final Project One must be three to four pages in length (plus a cover page and references) with double spacing, 12-point Times New Roman font, one-inch margins, and APA formatting. Include at least two references cited in APA format. Running Head: SOUTHWEST AIRLINES COMPANY
Southwest Airlines Company
Aimee Darwin
Principles of Management OL 215-X5437
May 13, 2020
Southwest Airlines Company Overview
SOUTHWEST AIRLINES COMPANY
2
The airline industry is one of the most flourishing businesses both within the United States
and internationally. Southwest Airlines Company has been reported to be the world’s largest
low-cost carrier. The company was founded back in 1967 and had been performing quite well
since then, and has employed over 60,000 people with approximately 4000 departures daily,
which varies depending on the season. The company’s performance is connected to the
mission and vision statement. The company covers the employees and the customers in the
mission statement to ensure there is success in the operations. The mission to the customers is
“Dedication to the highest quality of customer service delivered with a sense of warmth,
friendliness, individual pride, and company spirit.” This statement makes it clear that the
company gives the customers a key priority in the various operations and service delivery.
The mission to the employees is, “We are committed to providing our employees a stable
work environment with equal opportunity for learning and personal growth.” The vision is,
“To become the World’s Loved, Most Efficient and Most Profitable airline.” Southwest
Airlines has been successful in the industry over the years, an achievement that has been
achieved by the complete implementation of the company vision and mission statements,
among other issues (Airlines, 2016).
The Fundamental Principles of Management Employed by the Company
There is significant competition in the airline industry in the United States. One of the main
reasons that have seen Southwest Airlines come out victorious in the industry is the strategic
application of the principles of management. Controlling the company operations is one of
the central tenets Southwest Airlines has embraced as the primary best practice to attain
success. The company has over 60,000 employees; it is essential to have a solid controlling
strategy to ensure that every individual in the workforce performs their duties as expected.
SOUTHWEST AIRLINES COMPANY
3
Southwest Airlines’ management body has been in a position to significantly implement the
various best practices that ensure they are in complete control of the materials and the
workforce. The company is one of the largest domestic airlines in the United States, which
means the size of the resources is quite large. It is clear, therefore, that proper operations
control principles are one of the elements that have seen the company become successful.
The management has been able to provide a detailed direction to the various organization
resources, both human and materials.
The Southwest Airlines Company has also implemented effective strategic planning as one
of the best practices that have made the organization successful. The plan is an integral
principle in any organization; Southwest Airlines has ensured the planning process is well
executed in the implementation of the organization’s mission and vision statements. The
mission statement is covering both the employees and the consumers; the company has been
working quite effectively in the planning process to ensure these two stakeholders are well
served. The success of Southwest Airlines has been brought by the implementation of the
proper planning strategy in line with the company Mission Statement.
In conclusion, Southwest Airlines Company is one of the companies that have been very
successful in the domestic airline business in the United States. The effective incorporation of
the company’s mission and vision statements in the strategic planning and the company’s best
practices have been the main factors that have made the company succeed. The management
and the stakeholders have ensured that the customers who are the reason behind the
company’s existence and the employees who provide the company operations are running
effectively (Harvey & Turnbull, 2020).
References
SOUTHWEST AIRLINES COMPANY
4
Airlines, S. (2016). Southwest airlines co. 2015 annual report to shareholders [online].
Available
from:[Accessed 19 September 2016].
Harvey, G., & Turnbull, P. (2020). SOUTHWEST AIRLINES. Case Studies in Work,
Employment and Human Resource Management, 80.
Running Head: SOUTHWEST AIRLINES COMPANY
Southwest Airlines Company
Aimee Darwin
OL215-X5437 Principles of Management
May 13, 2020
SOUTHWEST AIRLINES COMPANY
2
Southwest Airlines Company Overview
The airline industry is one of the most flourishing businesses both within the United
States and internationally. Southwest Airlines Company has been reported to be the world’s
largest low-cost carrier. The company was founded back in 1967 and had been performing
quite well since then, and has employed over 60,000 people with approximately 4000
departures daily, which varies depending on the season. The company’s performance is
connected to the mission and vision statement. The company covers the employees and the
customers in the mission statement to ensure there is success in the operations. The mission
to the customers is “Dedication to the highest quality of customer service delivered with a
sense of warmth, friendliness, individual pride, and company spirit.” This statement makes it
clear that the company gives the customers a key priority in the various operations and
service delivery. The mission to the employees is, “We are committed to providing our
employees a stable work environment with equal opportunity for learning and personal
growth.” The vision is, “To become the World’s Loved, Most Efficient and Most Profitable
airline.” Southwest Airlines has been successful in the industry over the years, an
achievement that has been achieved by the complete implementation of the company vision
and mission statements, among other issues (Airlines, 2016).
The Fundamental Principles of Management Employed by the Company
There is significant competition in the airline industry in the United States. One of the
main reasons that have seen Southwest Airlines come out successful in the industry is the
strategic application of the principles of management. Controlling the company operations is
one of the main principles Southwest Airlines has embraced as the major best practice to
attain success. The company has over 60,000 employees; it is important to have a solid
SOUTHWEST AIRLINES COMPANY
3
controlling strategy to ensure that every individual in the workforce performs their duties as
expected.
Southwest Airlines’ management body has been in a position to significantly
implement the various best practices that ensure they are in complete control of the materials
and the workforce. The company is one of the largest domestic airlines in the United States,
which means the size of the resources is quite large. It is clear, therefore, that proper
operations control principles are one of the elements that have seen the company become
successful. The management has been able to provide a detailed direction to the various
organization resources, both human and materials.
The Southwest Airlines Company has also implemented effective strategic planning
as one of the best practices that have made the organization successful. The plan is an integral
principle in any organization; Southwest Airlines has ensured the planning process is well
executed in the implementation of the organization’s mission and vision statements. The
mission statement is covering both the employees and the consumers; the company has been
working quite effectively in the planning process to ensure these two stakeholders are well
served. The success of Southwest Airlines has been brought by the implementation of the
proper planning strategy in line with the company Mission Statement.
In conclusion, Southwest Airlines Company is one of the companies that have been
very successful in the domestic airline business in the United States. The effective
incorporation of the company’s mission and vision statements in the strategic planning and
the company’s best practices have been the main factors that have made the company
succeed. The management and the stakeholders have ensured that the customers who are the
reason behind the company’s existence and the employees who provide the company
operations are running effectively (Harvey & Turnbull, 2020).
SOUTHWEST AIRLINES COMPANY
4
References
Airlines, S. (2016). Southwest airlines co. 2015 annual report to shareholders [online].
Available from:[Accessed 19 September 2016].
Harvey, G., & Turnbull, P. (2020). SOUTHWEST AIRLINES. Case Studies in Work,
Employment and Human Resource Management, 80.
OL 215 Final Project One Guidelines and Rubric
Overview
The final project for this course is the creation of a decision-making and principles of management paper.
As you continue on your path to earn a degree in business administration, you will deepen your understanding of how effective management is a crucial aspect of
overall business success, especially in today’s complex business world. As business and society continue to evolve, there will continue to be a demand for
managers who are able to organize their resources and strategically implement the functions of management to achieve the goals of an organization.
The final paper for the course is divided into two parts: Final Project One and Final Project Two. Both parts of the assessment will focus on decision making
and the fundamental principles of management.
In Final Project One, with the help of your instructor, you will select a successful company from the list provided. You will analyze the company’s best practices
and effective implementation of the fundamental principles of management. Final Project One is divided into two milestones which will be submitted at various
points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Module Two and Module Three.
Final Project One will be submitted in Module Five.
In Final Project Two, with the help of your instructor, you will select a struggling company from the list provided in the Final Project Two Document. You will
analyze the company’s ineffective implementation of the fundamental principles of management. Once you analyze the struggling company, your task will be
to make recommendations for a management improvement plan explaining how the company’s management team can improve in areas such as decision
making, employee performance, and sustainability. Final Project Two consists of one milestone, which will be submitted to scaffold learning and ensure quality
final submissions. The milestone will be submitted in Module Six. Final Project Two will be submitted in Module Eight.
In Final Project One, you will demonstrate your mastery of the following course outcomes:


OL-215-01: Analyze how an organization’s goals influence organizational planning that informs strategic decision making
OL-215-02: Analyze the functions of management and ethical principles for executing effective decision making in organizations


OL-215-03: Apply management techniques that ensure the continuous improvement of personnel and business processes to measure
organizational performance
OL-215-04: Apply communication techniques aimed at increasing employee performance, thus achieving organizational goals and objectives

OL-215-05: Illustrate the important connection between management and organizational culture
Prompt
Your employer recently conducted an employee survey and the greatest area of concern was related to management. The survey revealed that many employees
are not satisfied with management’s performance, and the employees feel like the company’s poor performance is directly related to a lack of effective
management. The general manager has learned that you are currently pursuing a business degree and would like you to champion a team to help improve
management’s effectiveness. The general manager would first like to understand some best management practices from successful companies.
For the first part of the final project, you will identify a successful company. You must select a company from the list of suggested companies below. Resources
related specifically to the successful companies listed are provided.
SAS




SAS.com
SAS: A New No. 1 Best Employer
How SAS Became the World’s Best Place to Work
An Interview With the Godfather of Data Analytics, SAS’s Jim Goodnight
Google





Google.com
How Google Motivates Their Employees With Rewards and Perks
Lessons From Google’s Management Style
Google’s Management Style Grows Up
Google’s Greatest Innovation May Be Its Management Practice


Zappos.com
No Managers Required: How Zappos Ditched the Old Corporate Structure for Something
New


Zappos: A Workplace Where No One And Everyone Is The Boss
Zappos Company Culture (5:41)
o The captioned version of the video located in this document may be accessed in the following link: OL-215 Zappos Company Culture (CC)
Zappos
Southwest Airlines
 SouthwestAirlines.com
 Southwest Airlines Opens for Business
Customers


Effective Management at Southwest Airlines
Southwest Airlines: Strategy Genius or Common Sense? (8:32)
o The captioned version of the video located in this document may be accessed in the following link: OL-215 Southwest Airlines: Strategy Genius
or Common Sense? (CC)
Apple


Apple.com
Apple Management Lessons Every Company Should
Steal


8 Management Lessons I Learned Working at Apple
Steve Jobs Talks About Managing People (2:26)
o The captioned version of the video located in this document may be accessed in the following link: OL-215 Steve Jobs Talks About Managing
People (CC)
Once you have selected a successful company, you will then analyze its application of the fundamental principles of management.
Specifically, the following critical elements must be addressed:
I.
Introduction. Provide a brief overview of the successful company that you have chosen to benchmark for management best practices. Consider
including specific examples relating to the fundamental principles of management and the company’s mission and vision statement.
II.
Profile of a Successful Company
a. Explain how the company has communicated its mission and vision within the organization. In other words, explain how the
company demonstrates the importance of the mission and vision to employees and other stakeholders.
b. Identify the role management played in helping this company execute its strategic management plan. Justify your response. You could
consider including a specific example of a time when this management plan led the company to success.
c. Describe how management has helped to positively influence the organizational culture within this company. You could consider using
some specific examples, actions, or strategies that show how management has positively influenced organizational culture.
d. Explain management’s pivotal role in the decision-making process within this company. Be sure to include specific decisions made by
management based on principles of ethics. You could discuss specific decision-making models used by the company that may have helped
the company be successful.
e. Evaluate how the use of the functions of management within this company has adhered to the principles of ethics. You could consider how
using the functions of management while adhering to the principles of ethics may have impacted the employees of the company.
f. Explain how this company strategically uses human resources to develop its personnel. You could consider how this use of human resources
has enhanced the company’s business processes.
III.
Conclusion
a. Summarize how the company utilizes the fundamental principles of management to ensure optimal performance. You could consider
the actions taken by this company if optimal performance is not met.
b. Analyze the decision-making strategies of the company for how they consider all the parts of the company as an interrelated system. You
could consider how the decision-making strategies of the company align with a systems thinking approach.
Milestones
Milestone One: Introduction of a Successful Company
In Module Two, you will submit a one-page (maximum) document that will identify your chosen successful company from the suggested list. You are expected
to provide a brief overview of the successful company that you have chosen to benchmark for management best practices. You should also include specific
examples related to the fundamental principles of management and the company’s mission and vision statement. This milestone will be graded with the Final
Project One Milestone One Rubric.
Milestone Two: Profile of a Successful Company
In Module Three, you will submit a one- to two-page document that will provide a profile of your chosen successful company. This milestone will serve as a rough draft
and must cover the six critical elements described in Part II of Final Project One. You are expected to provide a minimum of two to three sentences for each of the six
critical elements: mission and vision, strategic management plan, organizational culture, decision making, principle of ethics, and human resources..
This milestone will be graded with the Final Project One Milestone Two Rubric.
Final Submission: Application of the Fundamental Principles of Management for a Successful Company
In Module Five, you will submit Final Project One. It should be a complete, polished artifact containing all of the critical elements of the final product. It should
reflect the incorporation of feedback gained throughout the course. This assignment will be graded using the Final Project One Rubric.
Final Project One Rubric
Guidelines for Submission: Final Project One must be three to four pages in length (plus a cover page and references) with double spacing, 12-point Times New
Roman font, one-inch margins, and APA formatting. Include at least two references cited in APA format.
Critical Elements
Introduction
Exemplary (100%)
Meets “Proficient” criteria and
includes examples relating to the
fundamental principles of
management (P-O-L-C) and the
company’s mission and vision
statement
Proficient (85%)
Provides an overview of the
company that was chosen to
benchmark for management
best practices
Needs Improvement (55%)
Provides an overview of the
company that was chosen to
benchmark for management best
practices but details lack
relevance or are cursory
Not Evident (0%)
Does not provide an overview of
the company that was chosen to
benchmark for management best
practices
Value
7
Successful Company:
Mission and Vision
Meets “Proficient” criteria and
details chosen demonstrate
insight into how the company
crafts its communication for
differing audiences
Successful Company: Meets “Proficient” criteria and
Strategic Management justification includes an example
Plan
of a time when this management
plan led the company to success
Explains how the company has
communicated its mission and
vision within the organization
Does not explain how the
company has communicated its
mission and vision within the
organization
11
Does not identify how the
company has successfully
executed its strategic
management plan
11
Successful Company: Meets “Proficient” criteria and
Organizational Culture includes specific examples,
actions, or strategies that show
how management has positively
influenced the culture
Successful Company: Meets “Proficient” criteria and
Decision Making
detail…
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