Address the following prompts in a 4-5 page, double-spaced essay. Part I: Find an independent film made before 2000. Analyze how the film was marketed and released and why (i.e. commercials versus print ads; radio spots versus bus stop ads, etc.). Consider the film’s budget and its box office gross numbers. Part II: Find a similar independent film released within the last year. Analyze the film’s marketing and distribution strategy in comparison to that of the film made prior to 2000.
MARKETING ASSIGNMENT
Address the following prompts in a 4-5 page, double-spaced essay.
Part I:
Find an independent film made before 2000. Analyze how the film was marketed and released and why (i.e. commercials versus print ads; radio spots versus bus stop ads, etc.). Consider the film’s budget and its box office gross numbers.
Part II:
Find a similar independent film released within the last year. Analyze the film’s marketing and distribution strategy in comparison to that of the film made prior to 2000.
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