Florida International University Warby Parker Business Proposal Capstone Business Proposal Assignment
You work as a communication specialist at Warby Parker, reporting to co-CEO David Gilboa. Using the skills you’ve been practicing in this course, respond to this challenge:
You’re helping Gilboa prepare a proposal about the company. It will discuss the company and its current situation, objectives, strategies (items and services to be provided), timeline, and operations (pricing plan). The target audience includes potential investors, employees, and business partners.
To help overcome shoppers’ reluctance to buy eyewear online, Warby Parker offers Home Try-On, in which people can order five pairs of frames, keep them for five days at no cost, then decide which pair they would like to order. This gives shoppers lots of time to try on the frames they are considering and get the options of family and friends.
On the job (Internal, Unsolicited Proposal)
Write a 2-3 page internal proposal to your boss or supervisor. Select one of the topics below listed as A-D, and make sure to include it as one of your headings. Remember to include additional headings or sub-headings for each section in the proposal that explain this program- i.e. current situation, objectives, strategies (items and services to be provided), timeline, and operations (pricing plan). Make sure to correctly identify and analyze your audience, as well as any possible secondary audiences. Usually, the person to whom you submit your proposal is in a position to order the implementation of the change recommended.
Home Try-On: Making online shopping even better than in-store shopping
Home-Try On: Our tried and true way to eliminate the risk of buying eyewear online
Home Try-On: Now you can try on five frames in the comfort of your own home
Home Try-On: How we can reduce a major perceived risk in the Warby business model
You can use pages 406-409 in the textbook as a guideline.
Rubric
Business Proposal Rubric 100
Business Proposal Rubric 100
Criteria Ratings Pts
This criterion is linked to a Learning OutcomeFormat
20.0 to >15.0 pts
Excellent
• Proper headings, spacing, paragraph breaks, and margins.
15.0 to >10.0 pts
Good
• Good headings, spacing, paragraph breaks, and/or margins with minor errors.
10.0 to >5.0 pts
Fair
• Inconsistent headings, spacing, paragraph breaks, and/or margins.
5.0 to >0.0 pts
Unacceptable
• Incorrect headings, spacing, paragraph breaks, and/or margins
0.0 pts
No Submission
• Author did not include a submission.
20.0 pts
This criterion is linked to a Learning OutcomeContent & Organization
40.0 to >30.0 pts
Excellent
• Fully developed background information, solution and recommendation. • Logically developed paragraphs, comprehensive content, and effective transitions.
30.0 to >20.0 pts
Good
• Mostly developed or supported background information, solution and recommendation. • Fairly effective use of transitions.
20.0 to >10.0 pts
Fair
• Partially undeveloped or supported background information, solution and recommendation. • May use questionable transitions.
10.0 to >0.0 pts
Unacceptable
• Unfocused ideas, ineffective paragraphs, incorrect content, and/or non-existent transitions.
0.0 pts
No Submission
• Author did not include a submission.
40.0 pts
This criterion is linked to a Learning OutcomeSpelling & Grammar
20.0 to >15.0 pts
Excellent
• Varied and effective sentence structure; concise, clear, courteous, and correct language
15.0 to >10.0 pts
Good
• Minor errors in sentence structure, spelling, and/or word choice.
10.0 to >5.0 pts
Fair
• A moderate number of errors in sentence structure, spelling, and/or word choice.
5.0 to >0.0 pts
Unacceptable
• Poor sentence structure, incorrect word usage, several misspelled words, and/or discourteous language.
0.0 pts
No Submission
• Author did not include a submission.
20.0 pts
This criterion is linked to a Learning OutcomePunctuation
20.0 to >15.0 pts
Excellent
• Evidence of careful proofreading. Errors do not interfere with comprehension and do not negatively influence the reader’s perception of the writer.
15.0 to >10.0 pts
Good
• Minor errors that may interfere with comprehension or may negatively influence the reader’s perception of the writer.
10.0 to >5.0 pts
Fair
• A moderate number of errors that may interfere with comprehension or may negatively influence the reader’s perception of the writer.
5.0 to >0.0 pts
Unacceptable
• Frequent and serious errors that significantly interfere with comprehension and negatively influence the reader’s perception of the writer.
0.0 pts
No Submission
• Author did not include a submission.
20.0 pts
Total Points: 100.0
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