Florida International University Warby Parker Business Proposal Capstone Business Proposal Assignment You work as a communication specialist at Warby Park

Florida International University Warby Parker Business Proposal Capstone Business Proposal Assignment

You work as a communication specialist at Warby Parker, reporting to co-CEO David Gilboa. Using the skills you’ve been practicing in this course, respond to this challenge:

You’re helping Gilboa prepare a proposal about the company. It will discuss the company and its current situation, objectives, strategies (items and services to be provided), timeline, and operations (pricing plan). The target audience includes potential investors, employees, and business partners.

To help overcome shoppers’ reluctance to buy eyewear online, Warby Parker offers Home Try-On, in which people can order five pairs of frames, keep them for five days at no cost, then decide which pair they would like to order. This gives shoppers lots of time to try on the frames they are considering and get the options of family and friends.

On the job (Internal, Unsolicited Proposal)
Write a 2-3 page internal proposal to your boss or supervisor. Select one of the topics below listed as A-D, and make sure to include it as one of your headings. Remember to include additional headings or sub-headings for each section in the proposal that explain this program- i.e. current situation, objectives, strategies (items and services to be provided), timeline, and operations (pricing plan). Make sure to correctly identify and analyze your audience, as well as any possible secondary audiences. Usually, the person to whom you submit your proposal is in a position to order the implementation of the change recommended.

Home Try-On: Making online shopping even better than in-store shopping
Home-Try On: Our tried and true way to eliminate the risk of buying eyewear online
Home Try-On: Now you can try on five frames in the comfort of your own home
Home Try-On: How we can reduce a major perceived risk in the Warby business model

You can use pages 406-409 in the textbook as a guideline.

Rubric

Business Proposal Rubric 100

Business Proposal Rubric 100

Criteria Ratings Pts

This criterion is linked to a Learning OutcomeFormat

20.0 to >15.0 pts

Excellent

• Proper headings, spacing, paragraph breaks, and margins.

15.0 to >10.0 pts

Good

• Good headings, spacing, paragraph breaks, and/or margins with minor errors.

10.0 to >5.0 pts

Fair

• Inconsistent headings, spacing, paragraph breaks, and/or margins.

5.0 to >0.0 pts

Unacceptable

• Incorrect headings, spacing, paragraph breaks, and/or margins

0.0 pts

No Submission

• Author did not include a submission.

20.0 pts

This criterion is linked to a Learning OutcomeContent & Organization

40.0 to >30.0 pts

Excellent

• Fully developed background information, solution and recommendation. • Logically developed paragraphs, comprehensive content, and effective transitions.

30.0 to >20.0 pts

Good

• Mostly developed or supported background information, solution and recommendation. • Fairly effective use of transitions.

20.0 to >10.0 pts

Fair

• Partially undeveloped or supported background information, solution and recommendation. • May use questionable transitions.

10.0 to >0.0 pts

Unacceptable

• Unfocused ideas, ineffective paragraphs, incorrect content, and/or non-existent transitions.

0.0 pts

No Submission

• Author did not include a submission.

40.0 pts

This criterion is linked to a Learning OutcomeSpelling & Grammar

20.0 to >15.0 pts

Excellent

• Varied and effective sentence structure; concise, clear, courteous, and correct language

15.0 to >10.0 pts

Good

• Minor errors in sentence structure, spelling, and/or word choice.

10.0 to >5.0 pts

Fair

• A moderate number of errors in sentence structure, spelling, and/or word choice.

5.0 to >0.0 pts

Unacceptable

• Poor sentence structure, incorrect word usage, several misspelled words, and/or discourteous language.

0.0 pts

No Submission

• Author did not include a submission.

20.0 pts

This criterion is linked to a Learning OutcomePunctuation

20.0 to >15.0 pts

Excellent

• Evidence of careful proofreading. Errors do not interfere with comprehension and do not negatively influence the reader’s perception of the writer.

15.0 to >10.0 pts

Good

• Minor errors that may interfere with comprehension or may negatively influence the reader’s perception of the writer.

10.0 to >5.0 pts

Fair

• A moderate number of errors that may interfere with comprehension or may negatively influence the reader’s perception of the writer.

5.0 to >0.0 pts

Unacceptable

• Frequent and serious errors that significantly interfere with comprehension and negatively influence the reader’s perception of the writer.

0.0 pts

No Submission

• Author did not include a submission.

20.0 pts

Total Points: 100.0