BU Foreign Direct Investment in Comparison to Exporting Paper Please read Case Study 2.1 Electronics International Ltd. on pg. 57-59. Case Study 2.1 presents Electronics International Ltd. and its potential direct investment into a western African country, Zempa. There is not one correct answer to this case, and perhaps the best scenario may occur when you think outside of the box a bit. The case study is attached in the files below (Pages 57-59).
Question 1:
Assume that you are the managing director in this case. What strategy should Electronics International adopt in this situation? Should the company continue exporting or make a direct investment?
Question 2:
Are there any other alternatives open for Electronics International?
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