Brooklyn College Make Up Evaluation Discussion plz use your own words for those questions and do not use a lot of complicated words in the answer. Thx 10:4

Brooklyn College Make Up Evaluation Discussion plz use your own words for those questions and do not use a lot of complicated words in the answer. Thx 10:48 1
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Introduction to Canadian Marketing
MAKE-UP EVALUATION
MKT202
Intro to Canadian Marketing
Student Name
ID #
Date
1. Have the students examine a recent family buying decision (e.g. the purchase of an
automobile, television, computer, or vacation). Have them identify the members of the
family that had an influence on the final decision. Did any individual have more influence
than the others? Have the students identify the dynamics between family members in the
decision-making process. Describe the different role each member played?
2. Compare this two different advertising campaigns to identify the effect on customer’s
behavior as a result of the advertisement.
a.) Gillette – “The Best a Man Can Get”
b.) Adidas – “Impossible is Nothing”
IT-TA
3. Conduct secondary research on the internet to identify three examples of organizations
that are using cultural information to their advantage in developing strategies to meet the
diverse needs of groups with different ethnic backgrounds. How effective have their efforts
been in building the brand or company?
?