Brooklyn College Make Up Evaluation Discussion plz use your own words for those questions and do not use a lot of complicated words in the answer. Thx 10:4
Brooklyn College Make Up Evaluation Discussion plz use your own words for those questions and do not use a lot of complicated words in the answer. Thx 10:48 1
Introduction to Canadian Marketing
Intro to Canadian Marketing
1. Have the students examine a recent family buying decision (e.g. the purchase of an
automobile, television, computer, or vacation). Have them identify the members of the
family that had an influence on the final decision. Did any individual have more influence
than the others? Have the students identify the dynamics between family members in the
decision-making process. Describe the different role each member played?
2. Compare this two different advertising campaigns to identify the effect on customer’s
behavior as a result of the advertisement.
a.) Gillette – “The Best a Man Can Get”
b.) Adidas – “Impossible is Nothing”
3. Conduct secondary research on the internet to identify three examples of organizations
that are using cultural information to their advantage in developing strategies to meet the
diverse needs of groups with different ethnic backgrounds. How effective have their efforts
been in building the brand or company?
< 10:48 1 ?? classroom.google.com E W shijie jiang - ... - Online.docx 4. In your own words explain the term "cognitive dissonance". Give an example to clarify your explanation. 5. To familiarize students with the North American Industrial Classification (NAICS) system, have them develop a list of potential suppliers for the following list of products: a. solar panels b. automobile tires c. hockey equipment d. construction materials-wood 6. Have students conduct secondary research to find a case of relationship marketing in a B2B market. The task is to profile the nature of the relationship and comment on the rationale behind the formation of the relationship. What success has been achieved as a result of the relationship? Encourage the students to use the internet to track down useful information. 7. Students conduct an online research to identify two different procedures that firms use to purchase products. Explain your results. ?3?,?4? - + ?. < 10:48 1 ?? A classroom.google.com 6 W shijie jiang - ... - Online.docx 8. To clearly demonstrate wh market segmentation is the simplest example is the automobile industry. Divide (segment) the market based on price and product lines. You should quickly come up with segments such as luxury, SUV or sports utility, crossover, mid-size, compact, convertible, sedan and economy. Identify two specific brands in five different segment. Then do a basic description of the typical driver (target consumer) in each segment (age, income, gender, lifestyle). THIS make up IS TUTairy 9. Compare and contrast the strategies employed by Coors Light beer and Bud Light beer. Identify the primary target demographically. Then address how each brand appeals to their respective target. A comparison of Coca-Cola Classic and Pepsi-Cola is another good option. These brands have different primary targets, so the lifestyle associations are different. 10. For each of the following products/services, give an example of direct and indirect competition: · Cineplex Odeon United Airlines Toronto Star ?4?,?4? + ?. < Purchase answer to see full attachment