Management Information Needs
you examined your new employer’s annual report and found some useful information. However, you are interested in knowing whether your division’s products or services are competitive, and you were unable to find the necessary information in the annual report.
1. What kinds of information about your competition do you want to find?
2. Why is this information relevant? (Link your response to a particular decision about your organization’s products or services. For example, you might seek information to help you determine a new selling price.)
3. From what sources could you obtain the information you need?
4. When would you want to obtain this information?
5. Create a report that will communicate your findings to your superior.
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