Westcliff Effective Marketing Strategies on Consumer Behavior Discussion Using the Library Information Resource Network (LIRN), JSTOR, or any other electro

Westcliff Effective Marketing Strategies on Consumer Behavior Discussion Using the Library Information Resource Network (LIRN), JSTOR, or any other electronic journal database, research one (1) peer-reviewed article that can be used to answer your upcoming PA1 assignment. Your discussion should summarize the article in such a way that it can justify any arguments you may present in your PA1 assignment and should be different than the abstract. In addition to your researched peer-reviewed article, you must include an example of the article researched as it is applied by industry (company, business entity)

Clearly state what the article is about and its purpose

? How the article and/or author(s) support your argument(s)

? Most important aspects of the article

? Any findings and conclusions

Approximately 250 to 350 words in length

? Include the article “Abstract” in your posting (your summary should be original)

? Include the industry example demonstrating the application of your researched article

? “IMPORTANT” – Include the citation for the article PA1 Instruction:
Using your textbook, LIRN-based research, and the Internet, World Bank website
(www.worldbank.org), International Monetary Fund (IMF) and other available sources
research about some successful companies and provide with some examples from
developed and some developing countries to compare.
Please apply the learning outcomes for the week/course and lecture concepts to prepare a
four to six-page report that describes a marketing strategy and consumer behavior and
explains about the productivity, proactivity reinvention. On your paper you have to cover
the following questions:
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How companies can produce new and better products into the market?
How and why do you think products acquire meaning to consumers?
Can you see any potential negative consequences to marketing attempts to
encourage purchases of products consumers don’t need?
Do marketers create needs?
This paper needs to include how useful is your analysis in terms of helping you
understand productivity, proactivity reinvention as part of marketing strategy and
consumer behavior.

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