University of Phoenix Mc Donalds Global Marketing Plan Presentation Create a 7- to 10-slide Microsoft® PowerPoint® presentation with speaker notes that pre

University of Phoenix Mc Donalds Global Marketing Plan Presentation Create a 7- to 10-slide Microsoft® PowerPoint® presentation with speaker notes that presents the global advertising and executive summary portion of the Global Marketing Plan. This portion of the plan presents the global advertising strategy for your company. Prepare the executive summary that will be included at the beginning of the presentation. This part of your plan must be no more than 350 words and describe how each element of the plan ties together to meet the goals of your plan. This is not an abstract, but rather a high-level overview. Place the entire summary in your speaker notes and use highlights in your slide presentation. Evaluate the management of global products that are similar to those offered by your organization. Briefly discuss the various methodologies and techniques that can be used to promote your product in the global market – specifically e-commerce and social media. Learning Team Assignment: Global Marketing Plan
Purpose of Assignment
The successful promotion of your product is another vital element to the global marketing plan. Developing a
global advertising strategy for promoting a product is a competitive advantage. Students must consider volume,
media usage, global media, and strategic implementations. Ensure the use of social media is specifically
addressed in your presentation. Referring to global statistics are indicators of important differences between
country markets.
Grading Guide
Content
Step 1: The team prepares an executive
summary that is no more than 350 words in
the speaker notes.
The team describes how each element of the
plan ties together to meet the goal.
The team evaluates the management of
global products similar to the organization.
The team briefly discusses the various
methodologies and techniques that can be
used to promote the product in the global
market, specifically e-commerce and social
media.
The team describes methods they plan to use
for creating global presence and visibility in
advertising campaigns.
The team selects the best promotional tools
to promote the product in the global market
and discusses the associated pros and cons
of these tools as well as any ethical concerns.
Step 2: The team combines all Microsoft®
PowerPoint® presentation slides and speaker
notes from Part 1 and Week 5 into a Global
Marketing Plan.
The presentation includes eight additional
resources in addition to the textbook.
The presentation is 15 to 20 slides and is
appropriate for the audience.
The presentation includes relevant media and
visual aids that are consistent with the
content.
Met
Partially
Met
Not Met
Comments:
Global Marketing Plan Grading
Guide
MKT/562 Version 2
Content
Presentation Guidelines
Met
Met
Partially
Met
Not Met
Total
Available
Total
Earned
70
#/70
Partially
Met
Not Met
Total
Available
Total
Earned
30
#/30
100
#/100
The presentation is laid out with effective use
of headings, font styles, font sizes, and white
space.
Intellectual property is recognized with in-text
citations and a reference slide (in APA
format).
The presentation includes an introduction and
conclusion that preview and review major
points.
Major points are stated clearly; are supported
by specific details, examples, or analysis; and
are organized logically.
Rules of grammar and usage are followed
including spelling and punctuation.
Assignment Total
Additional comments:
#
Comments:
Comments:
2

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