University of Phoenix Importance of Marketing Paper Some say marketing is about sales others say it is about promotion others simply rely on the 4 P’s to d

University of Phoenix Importance of Marketing Paper Some say marketing is about sales others say it is about promotion others simply rely on the 4 P’s to describe it… and they are all correct but if we look deep we can see that marketing really is the essence of the company. A company cannot function or grow without it and if marketing is an afterthought then the company will eventually die. Marketing starts in product development… the very first thing a company does is develop a product or service and we need marketing to ensure we are making a product that is in demand. Next they get funding to make the product which also takes skills in marketing and sales to get the funding. Third a company goes into production and this is based on the wants and needs of the market… then the company tried to sell the product and this is all about marketing and the four P’s… then as competitors grow and markets change we need new marketing data to develop new and better products. So, whereas some feel that marketing is part of the business if we look deeply we can see that marketing in essence is the business… What are your thoughts? Can be answered in 150 words (around that)