University of Houston Predicting the Present with Google Trends Case Analysis Google Trends — https://trends.google.com/trends/ (Links to an external site

University of Houston Predicting the Present with Google Trends Case Analysis Google Trends — https://trends.google.com/trends/ (Links to an external site.) is a Google Tool that allows anyone to visualize “Google Search”

Academic researchers and practitioners have been using this tool to address business issues, etc.

I gathered several Journal Articles using Google Trends as a tool in data collection. Please choose one article and complete this assignment:

Preis et al. 2013 Quantifying Trading Behavior in Financial Market Using Google Trends (Links to an external site.).pdf
Choi and Varian 2011 Predicting the Present with Google Trends (Links to an external site.).pdf
Madison 2016 – Using Google Trends in Management Fashion Research – A short Note (Links to an external site.).pdf

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After reading the selected article, please complete an article critique following the instructions below:

Summarize the article: be sure to include the following aspects:
What are the research questions this article aims to address?
How did they justify the choice of the research questions?
Who are the “target market” of the research?
What concepts or constructs (variables) did the study study?
What methodology/data collection technique did the study employ?
Statistical approaches (what kind of statistical analysis was performed)
Subjects/participants
What are major findings of this study?
How the target audience of this article could benefit from the article?
What have you learned from the article?
How could this article inform your group project?

Suggested Length: 2-4 pages.