University of Central Florida 4P In Hotel Industry Paper I provided two pictures below with all the instructions needed for the assignment. Marketing (01MK

University of Central Florida 4P In Hotel Industry Paper I provided two pictures below with all the instructions needed for the assignment. Marketing (01MKT)
SPRING SEMESTER
2019-2020
Assessment 2 – Individual (WEIGHTING: 50%)
Task 2A-Written Report (50%)
You are required to prepare a report analyzing how the marketing mix clements (4Ps) of a
tourism or hospitality products / services are used to satisfy customers’ needs and wants
through Marketing Mix.
(list of companies will be shared in class)
*Group assignment: either three to four members in a group.
Word limit: 1000
1.0
General Instructions:
1. The word limit doesn’t include the title page, tables, diagrams
and references. 10 to 15 % lower or higher from the
prescribed word limit is acceptable. If you work doesn’t
follow the word limit, it will be returned and will be
considered as a resubmission (capped at 40%).
2. Use the prescribed format: font – Arial or Calibri, font size 12
and 1.5 spacing; margins – left 1.25, top, bottom and right:
3. You are required to use academic references to support your
work. (Minimum 6).
4. Harvard referencing must be used.
5. Your assignment should be submitted through Moodle on
Week 14 (4h June). (Read sections on Assignment
Submission and Late Submission in the OTC Undergraduate
Student Handbook for details).
6. The use of unfair means in any form is unacceptable and will
be dealt with strictly. You must read the sections on Academic
Offenses in the OTC Undergraduate Student Handbook.
7. Your written report will be graded according to the following
criteria:
Assignment 2 – MKT 01 – (Template /Format) – Word limit:
1000)
Simplified template to guide the students to follow the below
format. In your report you will need to focus on the below
content for to construct your marketing mix.
Introduction
Background
Marketing Mix definition
Product definition
Product levels: Core products, supporting products, facilitating
products
Augmented products
Price definition
– Price list or range of prices
– Describe the marketing objectives in terms of pricing and
positioning in the market
– Include an example of pricing methods or strategies used by
your company (with examples)
Place definition:
Location
Distribution channels:
Direct
Indirect
Promotion definition:
– Branding: Type of Logo / Slogan used
– Type of promotional channels used: offers, discounts,
website, social media, print media (news), Radio/TV
Conclusion
References (at least 6)

Purchase answer to see full
attachment