Unique Marketing Characteristics Discussion Questions Part 1: Discuss the unique marketing characteristics a product or service requires based on the specific phase of the product life cycle.
Part 2: Discuss how the marketing mix will vary in relationship to the offering of a service and of a product.
Requirements:
Please answer both parts separately
Mininum 2 references for each part, APA format, each part should have min 350 words so in all 700 words.
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