UDC Lyft Transportation & Disney Cruise Line Business Questions Question 1: [In a 100 words or less] Lyft announced that it will have an initial public offering. At an estimated $20 billion market capitalization, Lyft will be one of the biggest financial events of the year. Use ideas from Porter’s 5-forces and Ghemawat and Rivkin’s Competitive advantage cases. – Two reasons why Lyft will be a dominant transportation company in the years to come. Each reason should be a specific concept from the cases – One good reason why Lyft will be failure in years to come. use specific concepts from cases (not being profitable is not an acceptable answer Question 2: Briefly [
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