Typography Project Assignment | Online Homework Help

Typography Project Scoring Guide
Due Date: End of Unit 3.
Percentage of Course Grade: 11%.
CRITERIA NON-PERFORMANCE BASIC PROFICIENT DISTINGUISHED
Create a design that
effectively reflects
each scenario.
21%
Does not create a
design that effectively
reflects each scenario.
Creates a design that
reflects some aspects
of each scenario.
Creates a design
that effectively
reflects each
scenario.
Creates a design that
effectively and creatively
reflects each scenario.
Apply the principles
of design to each
design.
21%
Does not apply the
principles of design to
each design.
Applies some of the
principles of design to
each design.
Applies the
principles of design
to each design.
Applies the principles of
design creatively to each
design.
Create visually
interesting designs.
21%
Does not create
visually interesting
designs.
Creates a design. Creates visually
interesting designs.
Creates a visually
dynamic and compelling
design.
Use color in each
design.
21%
Does not use color in
each design.
Uses some color in
each design.
Uses color in each
design.
Uses color in each
design creatively.
Explain how
principles of design
were employed.
16%
Does not explain how
principles of design
were employed.
Explains how some
principles of design
were employed.
Explains how
principles of design
were employed.
Explains how principles
of design were
strategically employed

Typography Project
Project Overview
For this project you will create designs for the following situations:
Project 3a: Children’s Book Cover
Size: 5 inches wide by 7 inches tall.
Title: Happy Clouds in the Sky.
Author: Andrea Jones.
You may add graphics or images to your book cover to enhance your overall design. The choices in type and
overall layout are the most important things to focus on. Besides the type and optional images, you may still use
graphical elements such as lines and boxes similar to the previous projects.
Project 3b: Corporate Law Firm Business Card
Size: 2 inches tall by 3.5 inches wide (standard business card size).
Company: Able Law Firm.
Name: John D. Smith.
Title: Attorney at Law.
Address: 1234 Main Street, Suite 300.
City, State, Zip: Minneapolis , MN 55454.
Phone: 612-555-9876.
Fax: 612-555-1000.
Email: jds@ablelawfirm.com.
For this project, you will create a logotype out of the company name. Be creative with your font usage to
construct an interesting logotype. You may still use graphical elements such as lines and boxes similar to the
previous projects.
Project 3c: Environmental Activist Group Rally Poster
Size: 6 inches wide by 9 inches tall.
Tagline: Stop Pollution Rally.
Group: Student Environment Group.
Info: April 15, 3 p.m.
Where: Student Union.
You may use any other elements you deem necessary to construct your design.
Focus on how best to apply the principles of design to enhance your concept. You may find it necessary to make
many attempts until you create the most effective solution. Remember that design is enhanced by quality color
choices as well. Refer back to pages 171-2 in the Williams text, for a few helpful tips when designing with type.
Each design must exhibit the principles of design as presented in your readings and texts. Although the different
sources may have presented design in slightly different terms, the general concepts remain the same. Remember,
5/15/2020 Typography Project
https://courserooma.capella.edu/bbcswebdav/institution/COM/COM2050/190400/Course_Files/cf_typography_project.html 2/2
there is not one correct answer or solution to these projects. There are simply more effective and less effective
visual solutions. Your goal is to create the most effective and visually compelling design.
Requirements
Your projects should meet the following requirements:
Designs must be in color.
Images must be no larger than 1,200 x 1,200 pixels.
Save design files in JPEG format for submission.
Include a brief description for each design that explains how you used the principles of design to meet the
project requirements.
Most electronic drawing applications provide the option to save your work as a JPEG file, and you will need to
choose a software program with this option to complete your course project. Windows users may consider using
Microsoft’s Paint program, found in the Accessories menu (Start > Programs > Accessories > Paint). Mac users
may consider using OmniGraffle, a diagram application that comes bundled with the operating system.
Additional software options are listed in your course materials Note: If you use a different software application
than Microsoft Paint, please let your instructor know.
PowerPoint Option
Using Microsoft PowerPoint is a good option for either Windows or Mac users, as it allows you to create
graphics on individual slides, and save your designs in JPEG format. This software is available for free for
registered students through the Capella University Virtual Bookstore.
Scanning Option
If you do not have access to a drawing application, you may draw your designs on paper and scan your projects
into the computer to be converted into JPEG format for submission. This option requires access to a scanner. If
you do not have a scanner, you can go to a local printing and photocopy service to have your projects scanned.
Project Feedback and Revision
You will be required to create revised versions of your designs for inclusion in the final portfolio of Unit 5. It is
highly recommended, that you do not wait until the end of the term to revise your projects. In the design world,
projects are always submitted for approval and then are subject to revisions to create a better project. Study the
comments made by your instructor and those made by other learners in the discussion critiques to determine how
best to improve your projects. Being able to incorporate the feedback into your work is a demonstration of