Traditional Media Monitoring Assignment

Traditional Media Monitoring Assignment

100 points

Description of Assignment

This assignment gives you an opportunity to learn how to monitor the traditional media and websitecontent.

Many media will write about your client or organization and its products/services. It is important for you to know what the media and your community are saying about your organization and its products/services.

For this assignment, you will

1)List the Mission and Vision statements as well as the stated values of your organization

2) monitor the traditional media in the UAE

3) create a table for your data

4) write a short concluding analysis of the findings

2) Monitor:

• Choose an organization or brand operating in the UAE
• Identify key search terms for your client. Don’t just rely on the organization’s name. Include CEO, product names, or issues.
• Now, monitor the media coverage about your organization or brand

Your goal is to find 10 items of information across multiple media about your organization or brand. Do not use the organization’s own webpage. That is content that the PR department of the organization created themselves and does not reflect what the media thinks.

Copy and paste the articles including any pictures if applicable in a separate document, format them reader friendly, with the headline, date of publication and source clearly identified.

3) Data Table:

Create several graphics answering the following questions:

• How many articles did you find in total?
• How many of the articles were positive, negative or neutral in the coverage of your organization?
• Which media covered your organization the most?
• What were the main topics talked about?

4) Concluding analysis

In this section, the researcher will briefly interpret the results. Summarize your results and make suggestions for improvement of the PR work the organization has done so far.

Upload the media monitoring on BB by March 25th, 2020.