(TCO 2) Your employer (a Cable TV company) would like to learn why certain geographic areas have below-average penetration in order to decide what action to take to improve the penetration. The relevant research objectives are to: (1) describe the noncable TV user in low penetration areas, and (2) test specific hypotheses as to the reasons why people in the area do not have cable TV. Identify and explain problems that must be overcome before the objectives can be achieved.
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