SUNY at Stony Brook College Mask Brothers Inc Marketing Analysis For Assignment, visit the website SpyFu (Links to an external site.) and enter the URL of

SUNY at Stony Brook College Mask Brothers Inc Marketing Analysis For Assignment, visit the website SpyFu (Links to an external site.) and enter the URL of your website to find out who your main competitors are. (If you do not have a website then enter the URL of a similar organization’s website). This powerful marketing research tool will then give you a list of the major websites that are competing against you on search engines. The list of popular keywords that lead to these sites will give you a hint of the products or services that your major competitors are offering

Important note: You do not necessarily need a website to complete this project. If your organization does not yet have a website to enter into the SpyFu analytical tool, you can simply enter the URL of a close competitor’s website

Then write a two to three-page essay describing the product or service that you are offering and who your major online competitors are. Your essay should contain the following components:

An introduction describing your organization and the product or service that it offers
A list and description of your major competitors
A description of the monthly traffic that your website obtains: After this, also enter the URLs of your two major competitors.
Do they get more visits to their websites? What is the cause of this? Is it because they are spending more on search engine advertising?
look at the “EST MONTHLY ADWORDS BUDGET TAB”? Why are their websites either more or less frequently visited than yours?
A conclusion indicating how your product or service differs from what your two main competitors are offering

Please be sure to include in-text citations, as well as a properly formatted reference section at the end of each of your assignments. Minimum four references. My Company name: Mask Brothers Inc.
Currently, the world is a hostile place due to COVID-19 pandemic, and the Mask
Brothers Inc is here to make our consumers safe from attracting the disease. As Mask Brothers
Inc, we focus on producing commodities that people use as protective gear against the disease.
Mask Brothers Inc focuses on producing quality masks of different types like 3 Ply Surgical
Masks and KN 95 Mask. Besides, the company produces 8 oz hand sanitizer used to combat the
disease. The company has a team of designers and works with medical practitioners from
qualified backgrounds to help check the quality of masks and hand sanitizers produced before
releasing them to the market. The company’s initial investment is $50, 000, which will finance its
start. However, as the company wants to expand its business, it requires $100, 000 worth of loan
to bring the total investment to $150, 000. Therefore, we welcome investors to our company, and
the founders of Mask Brothers Inc announce a 40% equity to our investors.
As Mask Brothers Inc, our mission is to be a leading company producing quality masks
and hand sanitizers. We want Mask Brothers Inc. to be at the forefront to combat the spread of
diseases and improve the safety of our customers while doing their businesses. Currently, there is
a stiff competition in the market due to demand in masks and hand sanitizers. Like 3M company,
Kimberly-Clark corporation, and Prestige Ameritech, our competitors produce similar
commodities with Mask Brothers Inc. Therefore, as a company, we will focus on product
promotion and making our products affordable to our customers, which will enable us to
compete favorably against our rivals. To increase our products’ sales, we target Restaurants,
Corporates, Academic Institutions, Shopping stores, and other social areas.
The company wants to create a website that will allow our customers to buy online as we
deliver them. The company will have an online account on social media platforms like
Instagram, Facebook, and Twitter to advertise and communicate with customers on its benefits
and services. Social media accounts will be an ideal place to communicate with customers about
our products and services. As a company, we will work closely with social areas and ask if we
can supply them with masks and hand sanitizers at a cheaper cost for a start. The company looks
forward to opening local stores in different states within the U.S. to make our products available
nationwide. Therefore, as a company, we are aware of the competition within the market; thus,
we want to ensure our customers’ safety by providing them with quality products and services at
an affordable cost.
Competitors:
In the sales of masks, Honeywell Company is at the helm of the market at 22%.
Honeywell is the leading producer of masks, making high annual revenue compared to other
companies. The 3M company follows closely at a 20% market share. Other companies in the
market share are Kimberley Clark at 15%, Foss Performance at 12%, Prestige Ameritech at 10%,
and Model Merti having the least market share at 5%. Alpha Pro Tech and Louis Gerson have
the same market share at 8%. A company’s ability to have a considerable market share depends
on the size of the company, its popularity, and its visibility and strategies they apply in
marketing.

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