Strayer Univeristy Apple iPhone Goods and Services Discussion So, this week we are looking at competitors and creating a USP! After picking your one brand,

Strayer Univeristy Apple iPhone Goods and Services Discussion So, this week we are looking at competitors and creating a USP! After picking your one brand, in YOUR OWN WORDS, identify the top to competitors you think of when you think of this brand and then discuss why YOU THINK they are the leading competitors. DO NOT go to that business’s website and copy what the business has. Why did YOU list them as a competitor? Add your own experiences and ideas here, use what you have learned about inside of our modules and in your textbook reading. What do you think that business has that has customers tied between your business products and there’s?

Then, come up with the main selling point, what do you think sets your business ahead of the two competitors you listed and discuss why YOU THINK your business is better. Why do you think customers are coming to this business, instead of the competitors you identified in Bullet 1. Remember, this is YOUR ASSESSMENT, so there are no wrong answers!

Know that when we talk about products offered by a business we are talking about actual goods, services, and ideas. Consider the following products:

Coca-Cola Classic

Apple iPhone

Nike basketball shoes

L’Oreal Shampoo
Pick one of these products, identify two competitors, and discuss what it is they offer that competes with your product.
For the product you selected, describe the unique selling proposition (USP). How is your product superior to the competitors you identified?