Starbucks Cultural Marketing Strategy in US Paper Starbucks’ Cultural Marketing Strategy in the U.S. Greetings, Your assignment is to complete a paper ab

Starbucks Cultural Marketing Strategy in US Paper Starbucks’ Cultural Marketing Strategy in the U.S.

Greetings,

Your assignment is to complete a paper about Starbucks’ cultural marketing strategy in the U.S. You should write according to the catalog provided below. Contents within the parentheses are short descriptions about what you should write about. You should use real world cases and examples to illustrate your point and please be specific when you write about Starbucks’ cultural marketing strategy in the U.S. You MUST use the four documents uploaded as a part of your outside resources and you need to use at least six more outside recourses. Any outside resources within three years is acceptable. APA format is required.

Paper Outline

I. Introduction

A.Starbucks as a successful company (Current situation and achievements, annual sales, number of stores and employees, etc.)

B.Starbucks history in the U.S. (Important historical events and landmarks of Starbucks in the U.S.)

II. Starbucks’ Cultural Marketing Strategy in the U.S.

A.Starbucks’ Marketing Mix

B.Starbucks’ Connection with American Culture – base on Hofstede’s cultural dimensions theory

C.Starbucks’ Branding Cultural Marketing Strategy (High perceived value, High brand equity, etc.)

D.Starbucks’ Customer Cultural Marketing Strategy (Loyal customers, customer service, etc.)

E.Starbucks’ Operational Cultural Marketing Strategy (Effective SCM, HRM, etc.)

F.Starbucks’ Locational Cultural Marketing Strategy (Good physical location, high internet presence, etc.)

G.Starbucks’ Achievements from its Successful Cultural Marketing Strategy

*Please write specifically here. There are more aspects to write about apart from the examples I typed in the parentheses and please use real examples to illustrate your point.

If you have any questions, confusions, or suggestions, please contact me immediately.

Thank you!