Goal Congruence
E 15. Serious Toys, Inc., has adopted the balanced scorecard to motivate its managers to work toward the companywide goal of leading its industry in innovation. Identify the four stakeholder perspectives that would link to the following objectives, measures, and targets:
| Perspective |
| Objective | Measure | Target |
| Profitable | New product RI | New-product RI of |
| new products | at least $100,000 | |
| Work force with cutting edge skills | Percentage of employees cross- trained on work-group tasks | group cross-trained on new tasks within 10 days |
| Agile production | Time to market | Time to market less |
| processes | (the time between | than 6 months for |
| a product idea | 80% of product | |
| and its first sales) | introductions | |
| Successful product | New-product | Capture 75% of new |
| introductions | market share | product market |
| within 6 months |
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