Select A Company (Or Case) And Show How The Triple Catalyst Model Could Help Select a company (or case) and show how the Triple Catalyst model could help it:
-stave off (delay, and/or protect from) competition
-survive a disaster/shock (consider COVID-19, or a major change in economics, or climate-related disasters – or a combination)
-go from good to great
-go from great to exceptional
Limit this to 3-5 pages of content, double-spaced 12-point Times New Roman font, excluding cover, table of contents, appendices. Triple Catalyst Model (MacKay)
Executive Summary:
Gordon MacKay
“The project leader must apply Insight, ‘what is’ (the present), with a clear Vision of ‘what should be’ (intent), informed by Foresight ‘what could be’ (anticipation). Insight, Foresight and Vision therefore represent the Triple Catalysts for the project leader; specific leadership behaviors prompting the employment of other supporting models and tools.”
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