Saint Marys University Starbucks Company External Analysis Report Writing an external analysis for Starbucks to profile for the Marketing Activity Report.
For each of the main external business environments (Political, Economic, Social, and Legal):
1.identify the key trends that will either positively or negatively impact the industry sector identified
2.estimate the size of the impact (small, medium, or large)
3.timeframe (short term, medium term, or long term) of when the impact will affect the industry.
length of the main text for the external analysis is 3 pages using the same layout guidelines
provided for the main Marketing Activity Report. (Word Document)
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