PSYC 325 CTU Unit 2 The Technology of Social Media Essay PSYC325 / UNIT 2: THE TECHNOLOGY OF SOCIAL MEDIA INDIVIDUAL PROJECT Assignment Description Util

PSYC 325 CTU Unit 2 The Technology of Social Media Essay PSYC325 / UNIT 2: THE TECHNOLOGY OF SOCIAL MEDIA

INDIVIDUAL PROJECT

Assignment Description

Utilizing the readings from the text and your research, provide an in-depth analysis of 3 social media platforms and how businesses are utilizing them to reach new and existing customers. Specific groups to be addressed are Generation X, Generation Y, Millennials, Baby Boomers, and 60+ market segments.

An example of a discussion idea is to research the trend toward mobility in social media and write a paper on how the different markets described in your Week 1 Individual Project use technology.

Note: Research is to be academic or professional in scope. Use of blogs, personal Web sites, corporate Web sites, wikis, or other social-media-related sources are not acceptable.

A minimum of 3 pages is required. Title and abstract pages do not count toward the page minimum. A minimum of 5 professional or academic references is required to support your paper and to provide additional discussion points. Please use APA style.

Assignment Objectives

Distinguish between the different social media platforms and domains

Identify appropriate uses and best practices in using social media PSYC325
UNIT 2: THE TECHNOLOGY OF SOCIAL MEDIA
INDIVIDUAL PROJECT
Assignment Description
Utilizing the readings from the text and your research, provide an in-depth analysis of 3 social media
platforms and how businesses are utilizing them to reach new and existing customers. Specific groups to be
addressed are Generation X, Generation Y, Millennials, Baby Boomers, and 60+ market segments.
An example of a discussion idea is to research the trend toward mobility in social media and write a paper on
how the different markets described in your Week 1 Individual Project use technology.
Note: Research is to be academic or professional in scope. Use of blogs, personal Web sites, corporate Web
sites, wikis, or other social-media-related sources are not acceptable.
A minimum of 3 pages is required. Title and abstract pages do not count toward the page minimum. A
minimum of 5 professional or academic references is required to support your paper and to provide
additional discussion points. Please use APA style.
Assignment Objectives
Distinguish between the different social media platforms and domains
Identify appropriate uses and best practices in using social media
INSTRUCTOR NOTES:
1. SOCIAL MEDIA PLATFORMS
There are commonalities and differences between the social media platforms. All platforms are
created with the ability to reach customers in a variety of ways; that is, via personal computer (PC)
browsers, mobile apps, or mobile Internet. Most platforms are capable of delivering static
information and video. At the same time, social media platforms are differentiated by their specific
strengths. To be most effective, businesses must play to those strengths.
Businesses develop content for these platforms in a variety of ways. Although social media
platforms perform the same basic functions, they are different in scope and delivery of the
message. For example, a popular social media networking service is mainly used as a static type of
message platform, while a video-sharing Web site is more interactive and can provide a full range
of video supplied by a business and its customers. Messages are tailored to take advantage of
each platform’s strengths.
Each demographic segment uses and accesses social media in different ways, too. Younger
generations such as Generations X and Y are considered the most mobile users and consume
social media from a variety of devices. Older generations, such as baby boomers, consume social
media from more traditional sources such as laptops, home computers, and tablets. Each segment
develops favorite platforms that it tends to use when consuming social media. Younger segments
favor online services such as a popular microblogging service that allows users to send and read
text messages or a well-known social networking service as their platform of choice. Older
generations may also use the same platforms, but for different reasons or available technology.
A common misconception is that businesses use each of the platforms in the same manner.
Although the message remains the same, content and messaging differ drastically from platform to
platform. For example, companies may use the social media networking service for more static
interactions, they may use the video-sharing Web site to display videos created by customers, and
they may use the microblogging service for very short messages. Effective use of social media in
business is about creating links between a business and its customers by connecting with them in
different ways.
2. FOUR PRINCIPLES FOR AN OPEN WORLD
Click here to watch a video in which a leading futurist discusses four principles for the creation of
an open world via social media.
Reference
TED Talks. (20012). Don Tapscott: Four principles for the open world [Video]. Retrieved from the
TED Talks Web site:

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