Press Releases & Networking The Background and Fact Sheet
The press kit is the most well-known tool in the PR kit. Print or electronic press kits are used by the media as a resource when covering an organization.
Main Discussion Post
Search company Web sites to find a backgrounder that you think can be improved. Provide a direct link to it.
Rewrite the backgrounder in 2 paragraphs.
In a separate paragraph, explain what you changed and why.
This post should be 3 paragraphs (300 words). Because you are doing research, be sure to cite and reference the sources in APA format. Please do not use attachments; answers should be pasted or typed directly to the Discussion Board.
Interactive Responses
Complete the following for the first interactive response:
Select 1 student’s backgrounder, and develop a brief fact sheet to accompany it.
Complete the following for the second interactive response:
Select another student’s backgrounder, and compare it to the original. Critique both.
Each post should be 1 paragraph (75 words) and must be substantive in nature.
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