Overcoming Economic Impacts of Covid 19 Analysis Essay 2 i have provide rubric and instruction and my work in the file, please read carefully, and make the adjustment BUSS5020 – Essay 2 Rubric 2020 Semester 1
Research
Depth, synthesis
and application
of relevant and
quality research.
20%
Depth of Critical
Analysis
Quality and
depth of the
analysis.
35%
Evaluation
Quality and
depth of the
evaluation.
20%
HD 100%
Extensive use and
synthesis of
relevant, quality
peer-reviewed
journal articles.
Additional high
quality and relevant
research is evident.
Source quality and
credibility has been
critically considered.
HD 90%
Very good use and
synthesis of
relevant, quality
peer-reviewed
journal articles.
Additional research
is generally of a high
quality and
relevance.
D 80%
Generally,
demonstrates good
use and synthesis of
quality peerreviewed articles.
CR 70%
Shows a good
understanding of
the role of research
and uses some
quality peerreviewed articles.
PASS 60%
Demonstrates
some depth and
application of
relevant, quality
research. Some use
of quality peerreviewed articles.
There is some room
for more relevant
selection and
application of
research.
PASS 50%
Demonstrates
some depth and
application of
relevant, quality
research. However,
in-depth use of
quality research is
lacking.
FAIL 40%
Over reliant in
places on the
material
provided.
Additional
supporting
evidence missed
where needed.
FAIL 20%
Relies mostly on
the material
provided, with
minimal
additional
research. When
used, any
additional
research is of
limited relevance.
Excellent critical
analysis displaying
comprehensive
evidence of
examining or
engagement with
information given
by the task.
Consistent, logical,
and showed
awareness of
hidden assumptions
or potential bias. No
improvement was
needed.
Very good critical
analysis
demonstrating very
good evidence of
examining or
engagement with
information given by
the task. Mostly
consistent, logical,
and showed
awareness of hidden
assumptions or
potential bias. But
there were minor
areas that could be
improved.
Good quality, indepth critical
evaluation showing
considerable depth
of insight into
multiple
perspectives of the
argument and
arrives at a
synthesised and
balanced overall
recommendation or
judgement. Minor
areas for
improvement.
Good critical
analysis
demonstrating
good evidence of
examining or
engagement with
information given
by the task. But
there were minor
areas where the
analysis was
inconsistent.
Reasonable critical
analysis
demonstrating
some evidence of
examining or
engagement with
information given
by the task. But
there were some
areas where the
analysis was
inconsistent.
Reasonable critical
analysis
demonstrating
some evidence of
examining or
engagement with
information given
by the task. But
there were too
many areas where
the analysis was
inconsistent.
Reasonable critical
analysis,
demonstrating
limited evidence of
examining or
engagement with
information given
by the task.
Limited critical
analysis,
demonstrating
very limited
evidence of
examining or
engagement with
information
given by the task.
Generally, limited
critical analysis,
showing little or
no evidence of
examining or
engagement with
information given
by the task.
Good evaluation
showing some
depth of insight into
multiple
perspectives of the
argument, and a
synthesised and
logical overall
recommendation or
judgement was
presented. Some
areas for
improvement.
Demonstrated a
reasonable
evaluation, where
discussion was
critically engaged,
and a synthesised
and reasonable
overall
recommendation or
judgement was
presented. Some
areas for
improvement.
Generally
reasonable critical
evaluation. A basic
synthesised overall
recommendation
or judgement was
arrived at. Major
areas for
improvement
remain.
Demonstrated a
basic evaluation,
which included
multiple
perspectives.
However, the
overall
recommendation
or judgement was
weakly justified
and lacking in
quality.
Demonstrated a
very limited
evaluation, or
failing to arrive at
a synthesised
overall argument
or judgement.
The level of
evaluation was
extremely limited.
The paper failed
to arrive at any
overall judgement
or addressing the
task question.
High quality, indepth critical
evaluation showing
outstanding depth
of insight into
multiple
perspectives on the
argument and
arrives at a
synthesised and
balanced overall
recommendation or
judgement. No
improvement was
needed.
FAIL 0%
Relies almost
entirely on the
material
provided, with
minimal
additional
research. When
used, additional
research is
consistently of
very limited
relevance and
quality.
Very limited in
critical analysis,
showing no
evidence of
examining or
engagement with
information
given by the task.
The evaluation
was lacking
throughout the
paper. No
conclusion was
presented.
BUSS5020 – Essay 2 Rubric 2020 Semester 1
HD 100%
Communication The work showed a
Quality and
near publishable use
clarity of
of business or
business or
academic writing
academic
style. Information
writing,
was presented in
presentation and flawlessly clear and
structure
organised manner.
HD 90%
Very good
presentation.
Information was
presented in a clear
and organised and
structured manner.
D 80%
Good presentation.
Information was
generally presented
in an organised and
structured manner.
CR 70%
The level of
communication
showed a good
understanding of
business or
academic writing
style. Information
was appropriately
categorised.
PASS 60%
The level of
communication
showed a
reasonable
understanding of
business or
academic writing
style.
PASS 50%
Although the
meaning was
generally
apparent, but with
regular errors in
spelling, sentence
or word choice.
Referencing was
very good, but some
minor issues in
adhering to APA 6th
edition.
Good referencing,
in adhering to APA
6th edition, but
there was one
mistake which
appeared
consistently
throughout the
text.
Reasonable
referencing, it
adhered to APA 6th
edition, but some
minor issues.
In-text and end of
text referencing
was present where
required, but with
minor errors. Did
mostly adhere to
APA 6th edition, but
considerable room
for improvement.
In-text or end of
text referencing
mostly present
where required
and stylistically
consistent. Did
mostly adhere to
APA 6th edition but
major room for
improvement.
20%
Referencing
Adherence to
APA 6th edition
referencing
style.
5%
Referencing was
consistently
accurate in content
and style, adhering
to the APA 6th
edition.
FAIL 40%
The level of
communication
was sometimes
appropriate for
an academic or
business context.
However, there
were sometimes
problems with
spelling and
grammar.
In-text
referencing or
quotation marks
missing for at
least one source;
or inaccurate/
missing content
for at least one
reference. Did
not adhere to
APA 6th edition.
FAIL 20%
The level of
communication
was not
appropriate for
an academic or
business writing.
There were
frequent errors in
spelling and
grammar.
FAIL 0%
The level of
communication
did not display
appropriate
business or
academic writing
skills. The work
caused
significant strain
on the reader.
Some in-text
references
missing, or some
quotation marks
missing. Some
references that
are occasionally
inaccurate in
content or some
items missing
from reference
list. Did not
adhere to APA 6th
edition.
Many in-text or
end of text
references were
missing; or
frequently in
accurate in
content; or no
reference list or
use of non-APA
6th edition style.
Word Count Penalty
Where a student exceeds the word limit length, the student will lose 10% of the total marks. However, when the submission is 10% above the word length, they will lose 10% of the total mark, but for each 10% over,
they will lose a further 10% of the total marks.
Late Penalty
Late submission penalty will be 5% per day after the due date for up to 10 calendar days, after which a mark of zero is applied. The closing date is 10 calendar days after the due date.
Appendix/Appendices
The word limit for the assessment is 1500 words. Any appendices are included in the word count.
BUSS5020
Essay 2
2020 S1
Essay 2 task description
Background
Miranda Swinton was staring at the figures from the cafe, they were not good. She knew there
had decrease in revenue – but examining the data now it looked like it had decreased by
approximately 50%. This disaster related to the Coronavirus and the impact that it was having
on the business was substantial. It was very hard for Miranda. She had worked so hard and
now it could all be for nothing.
Nina, one of Miranda’s dedicated customers, poked her head into the café.
Nina: Hi Miranda, I know it is early, but any chance of a coffee?
Miranda: Of course, Nina. Come on in.
Nina: I am sure that Coronavirus is affecting your business, but how hard?
Miranda: Well, we are still serving coffee and few sandwiches, but it is the dinner time that is
causing me the most problems.
Nina: Why’s that?
Miranda: Well, coffee, sandwiches and other lunch stuff is fine, but really, we came in to our
own in the evenings. That is when people drop by for an early meal or have a catch up. We
shut up early, but it is when our chefs get to try different ideas and it is very popular.
Nina: Yes, I must admit I do miss that. So why don’t you keep open for dinner?
Miranda: Because we can’t have people in the restaurant.
Nina: True, but why not do take-aways or even better, make it home delivery! You just need
delivery drivers.
Miranda: I don’t have any drivers and I have to let everyone go.
Nina: Well, maybe you can employ the current staff as drivers. I know it is not working in their
preferred occupation, but it is a job. And you can use the governments Job Keeper 1 package
to keep paying them until you can open again.
Miranda: That’s a great idea Nina, and it would help getting Erica and Maurice back into the
cooking. I will look at the other staff to see if they could help. I would have to think about
where we could deliver to. But what about the pay forward part?
Nina: What’s that?
Miranda: Before COVID-19, in the evenings we could ask the patrons to participate in a pay
forward, where someone can pay a bit more and we can serve the older people in the
community and give them a good meal, for free. We do it for all our customers, but the
evening is when it works best. It is a way of building community, especially for the older
Job Keeper is a Federal Government program to ensure that an employer can keep employees who have
been working for 12 months, from industries that have been closed due to COVID19.
1
1|Page
BUSS5020
Essay 2
2020 S1
people, it makes them feel part of the community. Unfortunately, because of the restrictions
we can’t do that any more.
Nina: First up, you just need delivery drivers. And for the pay forward, just ask people if they
want to put something on their bill, it doesn’t have to be much, you could nominate an
amount or give them the option to put whatever they want. Oops, I’d better get going, I will
send you some information that can give you some ideas about who lives in the area.
Miranda: Thank you Nina for those great ideas, I feel much better now!
Miranda went back to work, and putting the numbers away, she started fixing coffee and
making sandwiches. A little while later her phone indicated a new messaged had been
received. “Hi Miranda, here are some websites for you to go to. They give you some good
data on who is in your area, what customer you might have, and how they view their
community. Nina”
Miranda texted back, “Thanks Nina, I am so grateful for your help. Miranda”
Nina responded, “You are more than welcome, I would like to see you survive and I would like
to pick up a bottle of that fabulous Israeli Date Honey you serve. I will pay for it when I next
come by, and put on a bit for the pay forward. We are all in this together! Nina”
Miranda responded, “I am so glad you like it and it will be here. Miranda”
Miranda was snapped back to reality as one of her customers comes into the café and asked
for long black coffee, “Of course Mr Sato, coming right up.”
While making the coffee Miranda kept thinking “OK, I need to look at this information,
because I need to focus on who are my clients now, but more importantly in the future? What
do they want, so that I can match their expectations? I had better get more insights for my
business.”
Task
Miranda has been so pleased with the work you have done for Swinging Foods and now has
tasked you to write a short evaluation in essay format. The essay should evaluate the
information provided in the discussion and then conclude with a clear and well-justified
recommendation on whether Miranda should adopt a home delivery set up for her business,
using her own drivers so that her business would survive the current situation, with
consideration of the JobKeeper package from the Government. You should also examine the
community aspects for the business.
Miranda has given you three websites she got from Nina, but you know you will need to go
beyond this to get the information required. You remember that Miranda has said “Just try
to keep it short, I don’t have much time to read, about 1500 or so words. Tell me what will
work and why, you know, how it will help Swinging Foods.”
2|Page
BUSS5020
Essay 2
2020 S1
Miranda’s List
• Australian Bureau of Statistics
https://www.abs.gov.au
Remember, you are looking at Sydney, where you will need to locate the Inner West area,
which contains Marrickville.
• Profile of the Inner West
https://www.innerwest.nsw.gov.au
• ATO – JobKeeper Scheme
https://www.ato.gov.au/general/jobkeeper-payment/
In the essay you must:
1. write a succinct introduction;
2. critically evaluate the issues raised; and
3. conclude with a well-justified recommendation(s).
Critical thinking is a key component of the exercise and we are looking for originality of
thought. In so doing, you must draw on additional research from other reliable English
language sources, especially peer-reviewed academic journal articles and, if applicable,
relevant industry, government and non-government publications. You can find the Library’s
guide to finding business related research here.
By way of guidance, it is recommended that your essay should spend:
1. Roughly 100 words on introduction;
2. 1000 – 1150 words on critically evaluating of the proposals; and
3. 150 words on a conclusion.
4. Your essay must include a reference list.
This Essay task is worth 25% of your final grade, and should not exceed 1500 words in length,
including in-text references, reference list, and any text in tables, diagrams, etc., Your essay
must also contain a reference list, which is also included in the word count. The essay must
be submitted in .doc or .docx format.
Your filename must take the format SID_BUSS5020_2020S1_Essay2.docx, where SID is your
SID, e.g. A student with the SID 012345678 would have the filename:
012345678_BUSS5020_2020S1_Essay2.docx
The essay must be properly referenced in accordance with the American Psychological
Association (APA) 6th edition style. Details are available on the Library website. The essay
must adhere to the University’s Academic Honesty in Coursework Policy 2015, and other
relevant University policies.
The Essay is due no later than 10:00AM on Friday, 12 June 2020.
3|Page
BUSS5020
Essay 2
2020 S1
The University has authorised and mandated the use of text-based similarity detecting
software for all text-based written assignments. The task must therefore be submitted
through Turnitin on Canvas. You may resubmit the essay until the due date/time, after which
no further resubmissions will be accepted. You are responsible for ensuring the correct
document (not a draft) is submitted. The document in Turnitin at the deadline is the
document that will be marked, and no discussion will be entered into to the contrary nor any
special pleading entertained.
Grading
Essays will be graded against the following criteria:
•
•
•
•
conforming with instructions;
critical analysis and evaluation;
research; and
presentation and communication.
Please see the rubric on Canvas for a more detailed explanation and additional resources.
Standard Business School penalties apply for papers submitted late and/or over the word
limit. It is your responsibility to ensure you are acquainted with these policies.
Late penalties
Assessments which are submitted after the assessment deadline will incur a late penalty of
5% per day or part thereof up to 10 calendar days, after which a mark of zero is applied. The
closing date is 10 calendar days after the due date. Since submission is electronic, for the
purpose of calculating penalties, weekends, public holidays, and ordinary working days ALL
count as days.
Word limit and Format
A penalty is applied to papers which exceed the word limit. Where a student exceeds the
word limit, the student will lose 10% of the total marks when the submission is 10% above
the word limit and 10% for each 10% over-limit thereafter. Note that the word limit includes
in-text referencing, and the reference list at the end of the document. Any text in tables,
images, etc., is also included. Since the stated word limit for this assessment is 1500
words, this means students can write up to 1649 words without incurring a word limit
penalty. Format – The font is Times New Roman – 12pt and 1.5 line spacing.
Feedback
The final mark will be made available to students via Canvas when available. Written feedback
will be available on SpeedGrader.
4|Page
Running head: OVERCOMING ECONOMIC IMPACTS OF COVID-19
Overcoming Economic Impacts of Covid-19
Student’s name
Institution’s name
Course name and code
Professor’s name
Date
1
OVERCOMING ECONOMIC IMPACTS OF COVID-19
2
The entire world is struggling with a pandemic that is spreading fast like bush-fire- the
Covid-19. Enterprises continue to experience low business because of reduced utilization of
services provided; low revenues have forced hotels to lay off some employees. Some food joints
have even closed down. The impacts of the virus are diverse and continue ripple throughout the
globe as people and businesses get acquainted with the new reality (Nicola, Alsafi, Sohrabi,
Kerwan, Al-Jabir, Iosifidis & Agha, 2020). Hotel industry is among the economic sectors which
have been adversely affected by the pandemic. The challenges within the hotel industries owe to
minimized movements and lockdowns within economies. As social distancing concept become
popular, many consumers prefer to stay at home while trying to continue their daily activities as
they adhere to guidelines given by the World Health Organization. Businesses across the world
are feeling the impacts of the virus. Therefore, it is essential to adapt accordingly and device
measures to offset the damage caused as well and eliminate future loss as a result of a similar
pandemic. Excellent planning will help protect business performance in the long run. Always
hold hope about the future.
Small cafes and other medium-size business entities are likely to face a worse crisis from
the Covid-19 pandemic due to their vulnerability to change. They face distractions in the supply
chains and less demand; some might even shut down until incident of recovery (Fernandes,
2020). Government, therefore, plays a significant role in ensuring continuity of operations within
the hospitality industry. The government has issued funds towards rescuing operations within
small and medium business enterprises. The cafe needs to uphold customer confidence and
create trust among new clients. New practices such as the delivery of foodstuffs need to be used
to control the environment where the cafe operates. Communication should take key role
reaching out to the population; it needs to be done in a non-aggressive and gentle way to ensure
their safety is upheld. Communication will also help the cafe identify the needs of her target
clientele. Business promotion needs to be conducted positively to show individuals the benefits
accrued from the consumption of different recipes.
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