Strategic Positioning
Organizations stake out different strategic positions to add value and achieve success. Some strive to be low-cost leaders like Wal-Mart, while others become the high-end quality leaders like Whole Foods Market. Identify which of the following organizations are low-cost leaders (C) and which are quality leaders (Q):
| 1. Tiffany & Co. | 6. Rent-a-Wreck |
| 2. Yale University | 7. Hertz Rental Cars |
| 3. Local community college | 8. Pepsi-Cola |
| 4. Lexus | 9. Store-brand soda |
| 5. Kia |
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