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one of your college s overall goals is customer satisfaction 544725

Balanced Scorecard

SE 1. One of your college’s overall goals is customer satisfaction. In light of that goal, match each of the following stakeholders’ perspectives with the appropriate objective:

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Perspective

Objective

1. Financial (investors)

a. Customer satisfaction means that the faculty (employees) engages in cutting-edge research.

2. Learning and growth

b. Customer satisfaction means that students receive their degrees in four years.

3. Internal business processes

c. Customer satisfaction means that the college has a winning athletics program.

4. Customers

d. Customer satisfaction means that fund-raising campaigns are successful.

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