NYU Key Sections Fanez Dairy Company Business Plan and PPT Executive Summary Summary of the Company Financial Summary (financials and projections summary)

NYU Key Sections Fanez Dairy Company Business Plan and PPT Executive Summary
Summary of the Company
Financial Summary (financials and projections summary)
Transaction Rationale
Market Overview
Target Market – Size and Growth of opportunity
Customers – who target customer are
Value Added Services
Core Company Capabilities – what the company does
How firm makes money – unit economics,
Uniqueness of Business – what makes you different
What Problems does your business solve
Competitive Environment
Who are your competitors – what are they doing now, what are they purchasing now,
SWOT analysis – Strengths, Weaknesses, Opportunities, and Threats
Context – how is your market changing and how will changes in the market benefit or hurt you (regulatory, technology, customer needs)
How do you sustain a competitive advantage over time?
Organization
People involved in the business – your bio, types of folks that you want to hire (bio), types of folks you want on advisory board to give advice to firm
What types of folks you want to hire as company grows and what relevant experience would you be looking for – could be experts in manufacturing, sales, marketing, industry, regulatory, and other folks who would help the company grow
Insights regarding how you plan to grow the organization?
Financial Performance and Projections
Financial model – more detail than executive summary
Assumptions for projections
How firm makes a profit
What is the break even for the firm – # of customers, sales,
Profitability of business
Uncertainties and Risk
What are the key risks to the plan?
What will the entrepreneur team do to mitigate these risks?
Go-To-Market Strategy
Do you sell direct, work through channels such as retail; embed your technology in other firms’ products, ect.
Do you build intellectual property assets such as patents and focus on licensing the technology or sell the IP to a strategic firm who can benefit from your IP
Why you are raising capital
How much capital is needed and what will it be used for
Where do you see the company in 5 years?
Expand product lines
Expand geographies

Try to make it pretty to capture attention.Include charts, pictures, and graphs.The plan it selling the business so turn it into a sales document that you would expect if you are writing someone a check for over a million dollars. Sample sections that would be in the business plan are below.
1. Executive Summary
a. Summary of the Company
b. Financial Summary (financials and projections summary)
c. Transaction Rationale
2. Market Overview
a. Target Market – Size and Growth of opportunity
b. Customers – who target customer are
3. Value Added Services
a. Core Company Capabilities – what the company does
b. How firm makes money – unit economics,
c. Uniqueness of Business – what makes you different
d. What Problems does your business solve
4. Competitive Environment
a. Who are your competitors – what are they doing now, what are they purchasing now,
b. SWOT analysis – Strengths, Weaknesses, Opportunities, and Threats
c. Context – how is your market changing and how will changes in the market benefit or hurt you
(regulatory, technology, customer needs)
d. How do you sustain a competitive advantage over time?
5. Organization
a. People involved in the business – your bio, types of folks that you want to hire (bio), types of folks
you want on advisory board to give advice to firm
b. What types of folks you want to hire as company grows and what relevant experience would you
be looking for – could be experts in manufacturing, sales, marketing, industry, regulatory, and
other folks who would help the company grow
c. Insights regarding how you plan to grow the organization?
6. Financial Performance and Projections
a. Financial model – more detail than executive summary
b. Assumptions for projections
c. How firm makes a profit
d. What is the break even for the firm – # of customers, sales,
e. Profitability of business
7. Uncertainties and Risk
a. What are the key risks to the plan?
b. What will the entrepreneur team do to mitigate these risks?
8. Go-To-Market Strategy
a. Do you sell direct, work through channels such as retail; embed your technology in other firms’
products, ect.
b. Do you build intellectual property assets such as patents and focus on licensing the technology or
sell the IP to a strategic firm who can benefit from your IP
9. Why you are raising capital
a. How much capital is needed and what will it be used for
b. Where do you see the company in 5 years?
i. Expand product lines
ii. Expand geographies
Try to make it pretty to capture attention. Include charts, pictures, and graphs. The plan it selling the business so
turn it into a sales document that you would expect if you are writing someone a check for over a million dollars.

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