Northeastern Illinois University Walmart Retail Mix Discussion 1. Choose your favorite retail store or one that you frequently shop at. What kind of store

Northeastern Illinois University Walmart Retail Mix Discussion 1. Choose your favorite retail store or one that you frequently shop at.

What kind of store is it with respect to ownership, merchandise, etc.?
Does this retail store use multichannel marketing? If so, what are the other channels?
Describe the retailing mix (i.e. assortment, type and quality of merchandise, advertising and promotion used, location strategy, pricing). Does the store have a certain image and how do the store environment and personnel contribute to (or detract from) this image?

2. Watch the first 11 minutes of the video at https://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man

“Positioning” (one of the core concepts in marketing, especially in advertising) is about persuading people to perceive a brand in a certain manner (and very often, relative to competition). Repositioning is about persuading consumers to change their perception about a brand.

Do you agree with the idea that advertising alone can create changes in perception (and hence position)? Can you think of examples from personal experience where this has (and has not) happened (i.e. persuasion via advertising alone)? Please include details and explanations in your responses.

If anyone can help me with these two questions. They dont have to be long. They are discussion posts