Northeastern Focus Group Interview Plan for Animal Rescue League of Boston HW First read the attached PPT to know what is the focus group interview.
And then read the attached doc concerning the Animal Rescue League of Boston, to know the problems of the weakness and threats of this organization, and the objectives to promote the Animal Rescue League of Boston
To achieve the objectives of the Animal Rescue league of Boston,
Decide whether focus groups are appropriate
Decide who to involve
Explain why you invite these people
write three parts of opening questions, ending questions, and prompting questions.
the attached PPT have outlined the difference between these questions
1) Purpose – Who would you invite & why (about 1 paragraph/bullets okay)
– What is the objective of this focus group for conducting this formative research for your client?
– What kinds of people?
– How many people
– Specify ages, genders, titles…
2) What questions would you ask (and why) About a page of questions to get us started.
– Open vs. Closed questions
– Include prompting questions (to expand participants’ comments, to lead discussions and follow-up for more details)
No more than 2 pages.
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