New York University Coca Cola Mission Vision Statement and Statement of Value Report Scenario and Activity You have been appointed as a junior strategy ma

New York University Coca Cola Mission Vision Statement and Statement of Value Report Scenario and Activity

You have been appointed as a junior strategy manager at a company of your choice* and have will be part of the team that will assess the company’s strategic position, as part of efforts to complete the company’s strategic plan.

*You are advised to discuss your choice with your tutor

Your task

Produce a report that includes the following:

A discussion of the company’s mission statement, vison statement and statement of values;
An analysis of the macro environment within which the company operates;
An analysis of the industry within which the organization operate;
Conclusions and recommendations on the assessment of the company’s strategic position derived from the analyses above. Module title: Economics for Business
Term 3 – Online delivery
Learning outcome covered
3
Type of Submission
Report
Word Count
1,800 words
Scenario and Activity
You have been appointed as a junior strategy manager at a company of your
choice* and have will be part of the team that will assess the company’s strategic
position, as part of efforts to complete the company’s strategic plan.
*You are advised to discuss your choice with your tutor
Your task
Produce a report that includes the following:
•
A discussion of the company’s mission statement, vison statement and
statement of values;
•
An analysis of the macro environment within which the company operates;
•
An analysis of the industry within which the organization operate;
•
Conclusions and recommendations on the assessment of the company’s
strategic position derived from the analyses above.
Section/ element
Allocated Marks
Knowledge and understanding
25%
Application of concepts and principles to task
25%
Critical analysis
25%
Effectiveness of communication
25%
Page 2 of 5
85100%
Knowledge and Understanding
Application of Concepts &
Principles to task
Critical Analysis
Effectiveness of Communication
An exceptionally comprehensive,
detailed, profound grasp of key
concepts at this level.
The purpose of the task has been fully
understood.
Argument is developed logically and
skilfully. Is critical, imaginative and
insightful.
Written communication is excellent.
The work is extremely fluent. It is wellstructured and accurate.
The work shows excellence in bringing
together evidence in support of
argument.
A very sophisticated grasp of
appropriate subject specific
terminology. Very few, if any, language
errors.
A large quantity of accurate, factual,
historical and contextual detail.
An excellent answer that is thorough,
complete, comprehensive & relevant.
Conceptual knowledge applied with
consummate skill.
Excellent
Extensive relevant, authoritative
independent reading.
7084%
A comprehensive, detailed grasp of
key concepts at this level.
The purpose of the task has been fully
understood.
Argument is developed logically and
shows excellent critical insight.
Factual, historical and contextual detail
is abundant and accurate.
An excellent answer that is relevant,
thorough and comprehensive
Brings together evidence in support of
argument.
Referencing is faultless.
Written communication is highly
successful. The work is very fluent,
well-structured and accurate, -very
good grasp of appropriate subject
specific terminology.
Occasional language errors but they
do not impede communication.
Conceptual knowledge applied with
considerable skill
Significant, relevant, authoritative
independent reading.
Referencing is generally correct.
Page 3 of 5
Very Good
A very good knowledge and
understanding of key concepts at this
level.
6069%
Factual, historical and/or contextual
information is evidenced where
appropriate and is largely accurate.
A very good answer that is relevant,
thorough and complete.
Argument is developed logically -a
very good level of critical thinking.
The purpose of the task has been fully
understood.
Brings together evidence in support of
argument.
Conceptual knowledge applied very
skilfully.
Some useful, relevant and
authoritative independent reading.
Written communication is very
successful. The work is largely fluent
and well-structured, accurate.
A sound grasp of appropriate subject
specific terminology. Errors occasional
and only when complex ideas are
discussed.
Referencing contains few errors.
A good knowledge and understanding
The task has been understood and
addressed competently.
Good
of key concepts but there may be
gaps.
5059%
A fair knowledge and understanding of
key concepts at this level but there
may be significant gaps.
Fair
Some attempt at critical thinking is
made but too descriptive.
Answer may lack thoroughness and
detail and contain some irrelevancy.
A reasonable amount of factual,
historical and/or contextual
information, which contains few
serious inaccuracies.
4049%
Argument sometimes lacks coherence.
An attempted inclusion of factual,
historical and/or contextual
information, (likely to contain
inaccuracies).
Lacks coherence and application of
evidence in support of argument.
Communication is good. The work is
reasonably fluent, well-structured and
accurate.
Some grasp of appropriate subjectspecific terminology. Error is evident
but does not impede understanding of
the main points.
Conceptual knowledge applied with
adequate skill.
The question has been addressed
simplistically and the purpose of the
task may not have been fully
understood.
May be incomplete and contain
irrelevancy.
Application of conceptual knowledge is
only partly successful.
Lacks evidence of independent
reading.
Referencing may contain error.
Limited evidence of logical argument
or critical thinking. -seldom brings
together evidence in support of
argument.
Written communication is only partly
successful. Lacks precision.
Research minimal and/or of
questionable relevance & authority.
The work is moderately fluent &shows
a basic grasp of appropriate
terminology. Significant errors in
grammar, syntax and terminology in
several places.
Referencing may contain significant
error.
Page 4 of 5
Fail
Weak or very limited understanding of
key concepts at this level with very
significant gaps.
039%
Factual, historical and/or contextual
information is limited or very limited
and/or inaccurate.
The answer given is poor and/or
incomplete.
The main purpose of the task may
be/is misunderstood and so the
answer lacks relevance to the
question, answer is incomplete and/or
irrelevant.
Any attempt to apply conceptual
knowledge is very limited/does not
exist.
Argument, critical thinking and
research are largely limited or absent.
Any referencing conventions if extant
are applied incorrectly.
Written communication is not
successful. The work lacks fluency and
precision.
A poor grasp of appropriate
terminology. Frequent errors in
grammar, syntax and terminology
seriously impede understanding.
Reader may be unable to follow the
report.
Any referencing highly erroneous.
Page 5 of 5

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