Modern College of Business and Science Marketing & Strategic Management Paper see file attached ,,,,,,,,,,,,,,,,,,…………………………………..

Modern College of Business and Science Marketing & Strategic Management Paper see file attached ,,,,,,,,,,,,,,,,,,………………………………………………. FINALMEXAMINATIONSEMESTER2ACADEMICYEAR2019-2020 FINALEXAMINATIONSEMESTER2ACADEMICYEAR2019-2020 FINALMEXAMINATIONSEMESTER2ACADEMICYEAR2019-2020FINALMEXAMINATIONSEMESTER2ACADEMICYEAR2019-2020FINALEXAMINATIONSEMSTER2ACADEMICYEAR2019-2020
Strategic Management Semester 2 2019-20
Version 2
HIGHER COLLEGE OF TECHNOLOGY
DEPARTMENT: BUSINESS STUDIES
Final Examination:
Assignment Based Assessment
Semester: II
A. Y.: 2019 / 2020
Bachelor
Start Date: June 4 ,2020
Time: 6 pm
Due Date: June 6, 2020
Time: 6 pm
Student
Name
Student ID
Specialization Common
Section
Level
Bachelor
Course Name
Strategic Management
Course Code
BAMG 4106
For official Use Only
Question No.
Max. Marks
1
2
3
4
5
Grand Total
Marks
10
10
10
10
10
50
Obtained
Marks
Question No.
1
2
3
4
5
Grand Total
Marks
First Marker:
Second Marker:
Date:
Date:
Max.
Marks
10
10
10
10
10
50
Obtained
Marks
FINALMEXAMINATIONSEMESTER2ACADEMICYEAR2019-2020 FINALEXAMINATIONSEMESTER2ACADEMICYEAR2019-2020 FINALMEXAMINATIONSEMESTER2ACADEMICYEAR2019-2020FINALMEXAMINATIONSEMESTER2ACADEMICYEAR2019-2020FINALEXAMINATIONSEMSTER2ACADEMICYEAR2019-2020
Guidelines for Students to Submit the Assignment:
1) The final assessment for semester 2, 2019-20 will be done through comprehensive
assignment for a maximum of 50 marks. The schedule of the final assessment is available in
the college website. https://www.hct.edu.om/about/the-college/announcements/finalassessment-timetable-041620
2) All the students are expected to have only one assignment at one time. In case, if the students
have more than one assignment on the same day, please report to the exam committee
through the following mail id. exam.bus@hct.edu.om as soon as possible.
3) All students are given 48 hours to complete and submit each assignment from the day, date
and time the assignment is uploaded. Students are advised not to wait till the last moment of
the deadline to submit the assignment.
4) The students can check the assignment anytime and any number of times from the opening of
the assignment. The answer to the assignment need to be uploaded in e-learning within 48
hours.
5) The answer to the assignment can be uploaded only one time. No requests for resubmission
of the assignment will be entertained.
6) In case students face any difficulties while uploading the assignment in e-learning, they can
contact ETC helpdesk.
7) Student may contact their respective lecturer through email (within the 48-hour period given)
if they have any doubts and clarifications on the assignments.
8) Student should be aware that this assignment is an independent assessment. Students are not
allowed to get help from any other person during the assessment period.
9) Students assignment will be checked for plagiarism through Turnitin software. This
assignment will be assessed as per the College Assessment Policy. Student will be
investigated in case of plagiarism as per the College policy and procedures.
10) In case the students face any technical issues regarding the submission of assignment, the
answer to the assignment can be mailed to the concerned lecturer within the 48-hour period.
11) Any assignment submitted after the 48-hour period will not be considered for evaluation.
12) The assignment should be submitted only the file in MS Word document. No other format is
acceptable at all (e.g. pictures, JPEG, PDF, etc).
13) The students need to answer the assignment in the prescribed number of words as mentioned
in the assignment.
14) The students need to follow the following format while preparing the assignment :
Font Style: Times New Roman
Font Size: 12 point for body and 14 point for Headings
Line Spacing: 1.5
Margin: 2.54cm (One inch) on all the sides
Page Number : At the bottom right hand corner of each page
Colour: All words should be in black colour
15) Students who will fail to submit their assignment as per the deadline given are required to
make an online appeal along with the valid excuses as the guidelines which will be
announced through the college website or e-learning portal.
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FINALMEXAMINATIONSEMESTER2ACADEMICYEAR2019-2020 FINALEXAMINATIONSEMESTER2ACADEMICYEAR2019-2020 FINALMEXAMINATIONSEMESTER2ACADEMICYEAR2019-2020FINALMEXAMINATIONSEMESTER2ACADEMICYEAR2019-2020FINALEXAMINATIONSEMSTER2ACADEMICYEAR2019-2020
Instructions: Answer all the questions. Each question carries (10) marks. Answer should be
between 300-400 words. Do not add the student instructions, questions and case studies while
uploading the answers. Write only the question number.
Question No1 :
( 10 Marks)
An offensive strategy, if successful, can open a competitive advantage over competitors. Search and
explain at least three offensive strategies that CocaCola Company and PepsiCo Company has taken
as the competitive advantage. What defensive strategies the other company has taken to protect itself.
? Support your answer with the proper evidence. Be specific in your answers to the companies.
I) Discuss any three Offensive strategies of one company taken against other. (5 Marks ) (200
Words )
II) Explain the strategies of the other competitor as defense. (200, 5 Marks ) (200 Words )
Question No 2:
(10 Marks)
Kuga Solar company was started as sole proprietor company started by Said al Barwani in Oman.
After his death his two sons, Julanda and Ahmed took over the charge of the company with Julanda
as CEO of the company. He was a progressive entrepreneur and wanted to take all decisions
strategically. Julanda told Ahmed to do an environmental analysis to monitor the strategic
Management of the company. Write a brief report on the Environmental Analysis for Kuga Silar
Company. Be specific in your answer to the Solar Company.
Question No 3:
(10 Marks)
Visit the website of any water supply company of Oman. Check for the following the information
available on the website. The Corporate Social Responsibility the company is doing
1. Towards Society
2.Towards the State (Government)
( 5 Marks)(200 words )
( 5 Marks)(200 words )
Write a brief report of 300-400 words on it. Company profile should not be more than 50 words.
Relate the observations from the website with the concepts you have studied in your course Strategic
Management. Include the link of the company website for reference.
Question No 4 :
( 10 Marks)
Mergers can take place within one nation or across nations .Many firms prefer to grow through
mergers. Search for any two famous mergers in Oman, One Successful and One Unsuccessful
Merger
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FINALMEXAMINATIONSEMESTER2ACADEMICYEAR2019-2020 FINALEXAMINATIONSEMESTER2ACADEMICYEAR2019-2020 FINALMEXAMINATIONSEMESTER2ACADEMICYEAR2019-2020FINALMEXAMINATIONSEMESTER2ACADEMICYEAR2019-2020FINALEXAMINATIONSEMSTER2ACADEMICYEAR2019-2020
1. Explain in detail the status of the companies before and after merger. (2.5 *2=5 Marks ) (100
for each )
2. Discuss the possible reason/s the companies gone wrong for merger? (2.5 *2=5 Marks ) (100
for each )
Question No 5 :
( 10 Marks)
Read and analyze the case given below.
Superstore was successful in achieving the goals like has being 100% fueled by renewable energy,
producing zero waste and selling products since past many years. The company started collaborating
with detergent making companies like Unilever to produce concentrated detergent which will be
used lesser in quantity and can be packed in small packaging . The same formulation detergent can
be packed in 32-ounces container which was earlier for 100 ounce with the earlier formulation. With
in three years the company with the new container packaging the company saved 425 million
gallons of water and 120 million pounds of packaging material and 85 million ponds of plastic resin.
Later on, concentrated detergent was adopted by other packaged goods companies and it became an
industry standard.
Superstore ’s zero waste program is also working very well. The company, has a target to eliminate
all its waste by 2024, was able to reduce waste by 59 % between 2008 and 2009. The company
managed inventory by increasing donations and recycling (including 24 billion pounds of
cardboard).
The company wants to restructure their supply chain in three-stages First, The suppliers should rate
their products on sustainability criteria. Second, it wants to get data on PLC (product life cycles.)
Third, it is creating a sustainability index to l increase transparency for the consumer.
In the first stage the company prepared a questionnaire and sent to more than 200,000 suppliers. It
categories them in four classes: the energy they use as well as greenhouse gas discharges, garbage
and quality programs, “sensibly sourced” materials and ethical manufacturing.
Products are also being evaluated through their life cycle stages. Collaborating with academics,
retailers, NGOs, suppliers and government in a group, Superstore ’s wants to make a global database
of product information. The data will be used to develop an index that will be used by consumers to
evaluate the products, The method of measuring and presenting the information is still not clear. But
the time frame to complete it is not fixed.
A consultant reported ‘‘the consortium’s mandate is to focus on how to evaluate products, which
Superstore hopes will become the basis for standards, ratings, or other product-level evaluations that
it would use in its stores.”Superstore will keep the sustainability index available to everyone.
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FINALMEXAMINATIONSEMESTER2ACADEMICYEAR2019-2020 FINALEXAMINATIONSEMESTER2ACADEMICYEAR2019-2020 FINALMEXAMINATIONSEMESTER2ACADEMICYEAR2019-2020FINALMEXAMINATIONSEMESTER2ACADEMICYEAR2019-2020FINALEXAMINATIONSEMSTER2ACADEMICYEAR2019-2020
Later, it may become a norm to measure the green credentials of a product for better society. “a tool
for ecological consumption.” In the process, this measurement itself will result in rewards in more
efficient production, less waste and lower emissions — all of which are also cost-saving measures.
Answer the following questions after analyzing the case studies.
(Source: The Economist, March 11 th 2006 as published in Karunakaran, K.. Marketing Management, Global Media, 2007. )
Questions
a) Enlist and evaluate the strategies Superstore adopted to perform its Social Responsibilities
towards different parties. (5 Marks) (200 Words )
b) Are these strategies will give some economic benefit to various stakeholders? Explain (3
Marks ) (100 Words )
c) Discuss if the same strategies may or may not be replicated by any other retail store in
Oman? Support Your Answer. ( 2 Marks )( 100 words )
ALL THE BEST—–
|Page5
HIGHER COLLEGE OF TECHNOLOGY
DEPARTMENT: BUSINESS STUDIES
Final Examination:
Assignment Based Assessment
Semester: II
A. Y.: 2019 / 2020
Advanced Diploma / Bachelor
Start Date: June’4th 2020
Time: 4:00 pm
Due Date: June’6th 2020
Time: 4:00 pm
Student Name
Student ID
Specialization
Marketing
Section
1
Level
Bachelor
Course Name
Marketing Strategy
Course Code
BAMK 4110
For official Use Only
Question No.
Max. Marks
1
2
3
4
5
Grand Total
Marks
10
10
10
10
10
50
Obtained
Marks
Question No.
1
2
3
4
5
Grand Total
Marks
First Marker:
Second Marker:
Date:
Date:
Max.
Marks
10
10
10
10
10
50
Obtained
Marks
Guidelines for Students to Submit the Assignment:
1) The final assessment for semester 2, 2019-20 will be done through comprehensive
assignment for a maximum of 50 marks. The schedule of the final assessment is
available in the college website. https://www.hct.edu.om/about/thecollege/announcements/final-assessment-timetable-041620
2) All the students are expected to have only one assignment at one time. In case, if
the students have more than one assignment on the same day, please report to
the exam committee through the following mail id. exam.bus@hct.edu.om as soon
as possible.
3) All students are given 48 hours to complete and submit each assignment from the
day, date and time the assignment is uploaded. Students are advised not to wait
till the last moment of the deadline to submit the assignment.
4) The students can check the assignment anytime and any number of times from
the opening of the assignment. The answer to the assignment need to be uploaded
in e-learning within 48 hours.
5) The answer to the assignment can be uploaded only one time. No requests for
resubmission of the assignment will be entertained.
6) The students may contact the following mail Ids if they face any difficulties while
related to final assignment.
For Academic related support :
Business Courses
anand.kalimani@hct.edu.om
karri.krishna@hct.edu.om
For Technical Writing 1
ramil-ecot@hct.edu.om
For Technical Writing 2
khulood.aiadi@hct.edu.om
For Technical Communication
jocelyn.balili@hct.edu.om
For issues related to e-mail
accounts and Microsoft Teams
office365support@hct.edu.om
Any issues related to E-Learning
Moodle
support.elearning@hct.edu.om
Any other IT Troubleshooting
helpdesk2@hct.edu.om
7) Students may contact their respective lecturer through college email (within the
48-hour period given) if they have any doubts and clarifications on the
assignments.
8) Students should be aware that this assignment is an independent assessment.
Students are not allowed to get help from any other person during the assessment
period.
9) Students assignment will be checked for plagiarism through Turnitin software. This
assignment will be assessed as per the College Assessment Policy. Student will
be investigated in case of plagiarism as per the College policy and procedures.
The maximum acceptable similarity index is 25%.
10) In case the students face any technical issues regarding the submission of
assignment, the answer to the assignment can be mailed to the concerned lecturer
within the 48-hour period using college email.
11) Any assignment submitted after the 48-hour period will not be considered for
evaluation.
12) The assignment should be submitted only with the file in MS Word document. No
other format is acceptable at all (e.g. pictures, JPEG, PDF, etc).
13) The students need to answer the assignment in the prescribed number of words
as mentioned in the assignment.
14) The students need to follow the following format while preparing the assignment :
Font Style: Times New Roman
Font Size: 12 point for body and 14 point for Headings
Line Spacing: 1.5
Margin: 2.54cm (One inch) on all the sides
Page Number : At the bottom right hand corner of each page
Colour: All words should be in black colour
15) Students who will fail to submit their assignment as per the deadline given are
required to make an online appeal along with the valid excuses as the guidelines
which will be announced through the college website or e-learning portal within
three days from the date of submission deadline.
Marketing strategy of BMW
(Word Limit for each question 300-400 words)
(total maximum word limit for all questions combined= 2000 words)
Bayerische Motoren Werke AG commonly known as BMW or BMW AG, is a
German automobile, motorcycle and engine manufacturing company founded in 1916.It
also owns and produces Mini cars, and is the parent company of Rolls-Royce Motor Cars.
BMW produces motorcycles under BMW Motorrad. BMW has been winner of many racing
championships.
The luxury car manufacturer segments its offerings on the basis of demographics,
psychographics & behavioural factors. A typical customer of BMW is the one in the mid
age (35-50), is excelling in his/her career, have a taste of aspirational products &
values his own social status. The benefits required by these people are
superiority, performance, reliability & quality.
BMW target customers from upper class social group as they are the people for whom
BMW will be affordable & moreover they will appreciate the masterpiece. The global
frontrunner, BMW has positioned itself as a symbol of quality, technologically advanced,
high performance & exclusive automobile brand.
Market analysis in the Marketing strategy of BMW
In an ever growing automobile market where growth of Luxury segment is something
which is noticeable. Rising demand of luxury cars in Asian markets, changing lifestyle &
growth rate of 33% in developing nation is the reason behind the rising sales of premium
cars.
Large numbers of players are now competing over winning market share. In developing
nations companies like Mercedes & Audi are playing aggressively while BMW is not able
to sustain in these markets. Another advantage for these car manufacturers is the support
of number of loans available for the purchase of vehicles in developing countries.
Customer analysis in the Marketing strategy of BMW
Customer of BMW is the Upper middle class or upper class social group people who are
in midst of their career & may be in the age group of 30-50 years. On getting associated
with BMW these people have feel of pride or ownership. BMW belongs to the Demand
segment in needs, wants and demands, and it shows that the individual belongs to a
higher social class.
Competitive analysis in the Marketing strategy of BMW
BMW has head on competition with other players like Audi, Mercedes, Volvo etc. who are
betting hard on Asian markets like China, India and developed markets like USA, UK and
European nations.
BMW’s SUV’s X3 & X5 are not that successful even in the developed market while
changing lifestyle & increase recreation & tourism there is upsurge into increase in
demand of SUV, resulting into loss of sales. Audi has some fantastic models up its
sleeves and is known to be even more premium and the choice of A grade customers.
BMW, with its efforts to get some of the upper middle class segment, is losing the
customer base of its A grade segment. Something which it is trying to improve with models
such as the BMW I8 and GINA mentioned above. BMW is again marketing itself in the
premium range to get back the ultra premium market share.
BMW Marketing Mix and Strategic approach
Product
Starting in the early 1900s by building motorcycle and aeroplane engines before moving
on to cars a few years later, BMW has for many years now been at the top of its league
in the car industry. Although BMW is involved in many sports and events, as well as
other promotions, the key aspect for the success of BMW is their range of cars. BMW
cars appeal to so many people including to lower class customers. It is no surprise that
BMW is a part of the “Want segment” now. The upper class wants this product. Each of
the cars in the series (1, 3, 5 and 7 as well as X and other classes) is different to drive
and have different characteristics. Car enthusiasts regularly review these cars on the
internet and on the television along with testimonials about how great BMW feels to
drive.To look at this car, on full speed, on a highway is a delight.
BMW started with basic models in its start, but soon progressed to advanced engineering.
The cars now boast of powerful engines, extra ordinary pickup, fantastic speed, and a
promise of safety and reliability. Over time, the powerful promotions have propelled the
BMW products to have an “Awe” factor. Whenever you look at BMW, you really look at it.
BMW motorrad too, focuses on high engineering products. However, the numbers of cars
sold by BMW is much higher in comparison to motorcycles.
An important factor here is that BMW is essentially free to operate on its own, while the
other two German brands of Audi and Mercedes are tied to different companies (VW and
Mitsubishi/Chrysler respectively) and therefore have to use parts from across the
companies in order to make savings, BMW has no such restrictions, and is free to use
exactly the right part designed precisely for the job in mind. To the public, this seems to
enhance the company’s reputation, and seems to be a rare case of the public expecting
to pay a bit more for a product they perceive to be of high quality.
Key Product features in the marketing mix of BMW
•
•
•
•
Luxury segment
High Quality products
Excellent brand pull
Good…
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