External and Internal Pricing Factors
E 2. Mobile Battery features more than a dozen brands of batteries in many sizes. Two of the brands are Power Plus and Super Power. The following information about the two brands was obtained:
| Power Plus | Super Power | |
| Selling price: | ||
| Battery, installed | $120 | $110 |
| Cost per battery | 100 | 70 |
As shown, selling prices include installation costs. Each battery costs $10 to install.
1. Compute each brand’s net unit selling price after installation.
2. Was cost the main consideration in setting those prices?
3. What other factors could have influenced those prices?
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