MKTG 2270 Saint Marys University External Business Environment Analysis write about the part 3 about the file down all of requirments are in the file write about the part 3 about the file down all of requirments are in the file write about the part 3 about the file down all of requirments are in the file Assignment #1 – MKTG 2270-1 Summer 2020
With your Marketing Activity group, undertake an external analysis for the industry sector you identified
to profile for the Marketing Activity Report.
For each of the main external business environments (Political, Economic, Social, Technological,
Environmental and Legal):
•
•
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identify the key trends that will either positively or negatively impact the industry sector
identified
estimate the size of the impact (small, medium, or large)
timeframe (short term, medium term, or long term) of when the impact will affect the industry.
Maximum length of the main text for the external analysis is 5 pages using the same layout guidelines
provided for the main Marketing Activity Report. This assignment is due on June 1, 2020 by 1:30 p.m.
via electronic submission (either an MS Word Document or PDF).
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