MKT100 Macquarie University Marketing Concepts Discussion 155. Follow the instruction to finish the part B. 1200 words Only the part B needs to be answere

MKT100 Macquarie University Marketing Concepts Discussion 155. Follow the instruction to finish the part B. 1200 words

Only the part B needs to be answered.

Please read all instructions very carefully

Answer the question 3 4 5 and 6

All the work must be original

Turn it in report is required ??11:32 6?7???
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MACQUARIE UNIVERSITY INTERNATIONAL COLLEGE
ASSESSMENT
1/4
WMKT101 MARKETING FUNDAMENTALS
ASSESSMENT DETAILS
Unit Name:
Assessment Task:
Total # Pages:
Marketing Fundamentals
Portfolio
Total Marks: To be
advised
Unit Code:
Term & Year:
Weighting:
3
WMKT101
Term 3, 2019
30% in total,
consisting of
PART A = 10%
PART B = 20%
Due:
PART A: 5pm Monday, Week 3
PART B: 5pm Monday, Week 5
NATURE OF THE TASK
This is an individual assessment task to be submitted in two separate submissions. The first
submission (PART A) is due in Week 3 and the second submission (PART B) is due in Week 5.
INSTRUCTIONS
Students are required to collect a portfolio of evidence from the world around them that represents
marketing objectives, strategies and tactics. Students will then be required to write a 300 word critique
on each of 6 topics, given below, (total 1,800 words):
Your task is to collect a total of 7 different examples (2 for topic 6) relating to the specific topics, listed
below, that illustrate and provide evidence of ‘marketing in action.’
Your examples must be current (from 2016 to 2019) and should come from sources such as
newspapers, magazines, websites, social media (e.g. consumer blogs), personal experience, etc. If
you are not sure if the source of the evidencel example is appropriate, please ask your teacher.
You need to find one example of each of the following topics/questions. Please note that the last
topic/question requires 2 examples:
1. Market Research and its use in a marketing plan. This means sourcing an example that
demonstrates the use of market/marketing research to determine marketing objectives, strategies
or tactics.
2. Who are the competition for your favourite product? This means sourcing an example that
demonstrates the impact competition (an external factor) has on your favourite product and thus
influences marketing objectives and strategies.
3. PESTL and how this affects the introduction of a new product or service. This means sourcing an
example of a new product or service first, and then explaining how each factor in PESTL affects entry
into the market.
4. SWOT analysis and its use in the marketing plan. This means sourcing an example that
demonstrates how SWOT is used by a company to guide decisions related to the marketing mix or
other elements of the marketing plan.
5. Segmentation, targeting and positioning in marketing (STP): Current trends in the industry of your
choice. This means first choosing an industry that you are familiar with or interested in. Source an
example that describes a current trend in that industry. Explain how STP could be used to take
advantage of the trend.
6. New product/services launches or brand management: A success and failure. This means sourcing
1 example of a new product/service success and 1 example of a new product/service failure; OR
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1 example of successful management of a brand and 1 example of failed management of a brand.
Whichever option chosen, you need to consider how internal and external factors may have
impacted the success or failure.
HOW TO PRESENT YOUR ASSIGNMENT
Your portfolio will be submitted in 2 parts:
PART A consists of your answers to questions 1 and 2.
PART B consists of your answers to questions 3, 4, 5 and 6.
A copy of the marking criteria rubric for this assessment will be placed in iLearn under the Assessment
Section.
You must write a 300 word critique for each topic. Each critique should include:
.
The topic (from above) is clearly stated and the relevant headings and pages numbers from the
textbook associated with the topic.
A brief description of the example, including sources using Harvard (AGPS) referencing. You
may use multiple sources for the example, such as personal experience and an article in a
business publication.
An explanation IN YOUR OWN WORDS of the theory/topic that demonstrates sound and
thorough understanding of the theory/topic.
A link between theory and practice. Your task is to evaluate and analyse how the example
bridges theory and practice, and how well it relates to the topic chosen (from the list above).
Suggest future recommendations, your opinions, limitations, implications or consequences
associated with the example – these will vary depending upon the example and topic. Write
clearly and succinctly in your evaluation and analysis.
.
Overall Length:
PART A: Should not exceed 600 words.
PART B: Should not exceed 1200 words.
(These limits do not include tables, figures, the reference list, or title page.)
Formatting: standard 12-point font, 1.5 line spacing, and side margins 2.5 wide.
Referencing: all sources (i.e. the work and ideas of others) must be cited and referenced using the
Harvard (AGPS) referencing system. You need to provide both in-text references and a reference
list.
SUBMISSION INSTRUCTIONS
This assessment must be submitted via Turnitin in iLearn. Hard copies will not be accepted or marked.
Guidance on how to submit a Turnitin assignment may be accessed from
http://mq.edu.au/iLearn/student_info/assignments.htm#turnitin.
If you cannot access or view your submission via Turnitin in iLearn, you have not correctly submitted
your work and will need to do so prior to the due date. (If you require assistance submitting through
Turnitin, you may lodge a OneHelp Ticket or refer to the IT help page.)
You may make several submissions via Turnitin to check your work for plagiarism and make
adjustments accordingly up until the due date. If you submit again after the due date your submission
will be counted as a late submission and penalties will apply (see below).
Please note that for a first-time submission the similarity report will be available immediately but for any
subsequent submissions it may take 24 hours for the similarity report to be generated in Turnitin.
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Please note that it is your responsibility to:
allow sufficient time for submission of your work and any uploading of documents so
try to avoid submitting your work just prior to the deadline.
ensure that you make the correct submission and that your document can be viewed in
Turnitin.
Please also note that technical issues such as an internet outage or computer failure are not
considered grounds for special consideration. For further details please check the Special
Consideration Policy.
LATE SUBMISSIONS
Late submissions are possible but they will be penalised unless the student has been granted an
approved extension (refer to the Special Consideration Policy). Late penalties will be calculated based
on the marks allocated to the specific assessment task. The penalty for late submission is as follows:
5% of the total possible marks will be deducted if it is late by up to 30 minutes
10% of the total possible marks will be deducted if it is more than 30 minutes late and up to 24
hours late
.
A further 10% of the total possible marks will be deducted for each 24-hour period up to 3 days
(including weekends)
100% of the marks will be deducted after 3 days and zero marks will be awarded
Please note that online submissions are electronically tracked, and the electronic record of submission
will be used to determine late penalties. This means that submitting your work even a few seconds after
the allocated deadline will result in a late submission which will attract the penalty noted above. There
is no flexibility with the applying of penalties as they must be applied fairly and consistently to all
students.
RETENTION OF RECORDS
Students are required to keep a copy of all items submitted or completed for the purpose of assessment
or evaluation until the end of the grade appeal period.
FEEDBACK
Feedback will be provided in Feedback Studio via iLearn before the end of Term. Marks will be available
in Gradebook.
ACADEMIC INTEGRITY
Using the work or ideas of another person, whether intentionally or not, and presenting them as your
own without clear acknowledgement of the source is called Plagiarism.
Macquarie University promotes awareness of information ethics through its Academic Integrity Policy.
This means that:
all academic work claimed as original must be the work of the person making the claim
all academic collaborations of any kind must be acknowledged
academic work must not be falsified in any way
when the ideas of others are used, these ideas must be acknowledged appropriately.
.
All breaches of the Academic Integrity Policy are serious and penalties apply. Students should be aware
that they may fail an assessment task, a unit or even be excluded from the University for breaching the
Academic Integrity Policy.
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EXPECTATIONS OF STUDENTS
Students are responsible for their learning and are expected to:
Actively engage with assessment tasks, including carefully reading the guidance provided,
understanding criteria, spending sufficient time on the task and submitting work on time.
Read, reflect and act on feedback provided.
Actively engage in activities designed to develop assessment literacy, including taking the
initiative where appropriate (e.g. seeking clarification or advice, negotiating learning contracts,
developing grading criteria and rubrics).
Provide constructive feedback on assessment processes and tasks through student feedback
mechanisms (e.g. student surveys, suggestions for future offerings, student representation on
committees).
.
.
.
Ensure that their work is their own; and
.
Be familiar with University policy and faculty procedures and act in accordance with those policy
and procedures.
MARKING CRITERIA
Please refer to the marking rubric on iLearn.
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Criteria
Explanation
Topic
Theory explanation
(15% weighting
FA
Zerol
Non
submission
or
slagared.
Non.
Submission
plage
Example
Current comples
induced
• one example for
1.5
and
two examples for
question
Statement and explanation
of the earl
(25% weighting
WMKT101 Portfolio Marking Rubric
(this rubric will be used to mark all questions individually!
Fall
Pass
Credit
Distinction High Distinction
(0-21
12.5-3)
13.5)
14.5-6)
Response does not Response states the Response states the Response states the Response expresses
see the topic topic incompletely or top charly topic dearly and in topic expertly
not ry
del
The theory
Theory Soment Masivat Area aspects
Exploration is flowed
spiration isted aspects of the theory Beds of the theory of the theory are
or not included or incomplete are chaly
explained are clearly explained. Clearly explained
No example provided Example is provided Example provided is Example provided is sample provided is
or ample provided but relation to topics relent and current relevant and current rent and current
does not relate to the incomplete or and dearly related to and clearly related to and expertly rolled
Topic ander is not under ander is not the tople
to the topic
Current
Current
Explanation of Explanation of Sement Most relevant perde aspects
Example is fawed or sample is limited or aspects of the of the example of the camere
not included incomplete
example a daily deatly explained clearly planned
explained
Sources not referred Sources referred to Scurces teferred to Sources profil Sourcw pery
to
but not evaluated and somewhat Integrated and integrated and
evaluated
evaluated
www.
No analysis
Analysis is
Analysis is adequate Analysis shows Analysis shown
ampled but is inch and deal sufficient depth and per depth and
incomplete or
detail
unclear
Theory not related Connection Comection between Connection between Connection between
to topic
between theory and theory and topics theory and topics theory and topics
topic is limited
clear
stato cioarly and in experty expressed
detal
Evaluation
Non
Student’s perspective about mission
the link between cry and
or
praction
ping
(39% weighting
Criteria
FA
Zerol
Fail
(0-2)
Quantitative and
visual support not
included or is
submission )
Pass
12.5-3)
Quantitative and
visual support
included but
integration with
response is inte
Credit
13.5)
Quartive and
Visual supportin
included and
integration with
response is clear
Distinction
141
Quantitative and
visual supportis
included and
procent
Integrated with
High Distinction
14.5-5)
Guantitative and
visual supports
included and expertly
integrated with
response
Quantitative and Visual
Support(charts, figures
tables, graphs, appendix)
Where appropriate
response accompanied with
necesy and an
quantitativ/Visualiomation
which is explicitly related to
the response
(15% weighting
Academic Language and
Style
Non
submission
plaganised
(10% weighing
theses
Non
submission
Referencing and
Sources
Intext references
durance list.
Using Harvard style
( (10% weighting
Many grammatical Considerable Some gramma Grammatical errors Grammatical errors
errors
grammatical oros. error
were
are extremely rare
Very limited range of Limited range of Adequate range of Wide range of Very wide range of
vocabulary is used vocabulary wed Vocabulary to used Vocabulary is used vocabulary is used
with frequentros
with frequent on with some on mostly actually 1
Comprehension is Comprehension is Comerunskis Meaning is mostly Meaning in conveyed
significantly affected affected
sometimes affected conveyed early and clearly and
hasily
Index oferences and some intext
Omissions of intest Inbet references and Intext references and
referencing Istre references are references from the referencing istare referencing listare
eitheromited or do omited from the reference but are mostly correctly wwy correctly
not accurately follow reference ist Only minor rors in formated
Formatted
referencing
Some errors in Formatting
guides forating
No sources or Sources are used, but Relevant riable Relevantrelable Relevant relle
sources included are they are not all SOU are used sources are used Sourous are used
indranando retable or rent
uvelable

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