MKT 438 University of Phoenix Corporate Communication Questions part 1. Respond to the following in a minimum of 175 words: Public relations may handle c

MKT 438 University of Phoenix Corporate Communication Questions part 1.

Respond to the following in a minimum of 175 words:

Public relations may handle communication differently for different industries.

Compare two types of communication required for community, government, and investor relations. In what ways are they similar? How does the type of relation affect the type of communication that is used?

Part 2 .

Respond to the next two statement in a couple sentences.

1. Communication and Government Relations: Government relations is another piece of a corporate communications strategy that involves external audiences. These audiences can include as lawmakers, lobbyists, watchdog groups and, of course, the government itself. Communications department that spend time dealing with government relations usually will delegate this role to a specialized individual or team. A government relations professional will need to have extensive knowledge of government processes, have relationships with key lawmakers and understand how to work with lobbyists. A company might even employ a lobbyist to represent its interests and try to influence decision makers. Examples of communications include materials outlining a company;s industry and needs, and the effect certain laws might have.

Communications for Investor Relations: Investor relations is an important part of public companies’ corporate communications. Like employees, investors are considered an internal audience, as they have a particular stake in a company’s financial security. Communications to investors include annual reports, quarterly updates, stocks news, market analysis, board of trustees meeting minutes and financial reporting. A corporate communications office might also send its investors industry updates, which can include media coverage the company has received……negative or positive,,,,,,and up dates on what the competition is doing and how the company compares.

Community Relations: A comprehensive, ongoing community relations program can help virtually any organization achieve visibility as a good community citizen and gain the good will of the community in which it operates Banks, utilities, radio and television stations, and major retailers are some types of organizations most likely to have ongoing programs that might include supporting urban renewal, performing arts programs, social and educational programs, children’s programs, community organizations, and construction projects.

2. Organizations differentiate their audiences as internal or external; employees are an internal audience. The types of communications that are used for addressing employees include personnel handbooks, intranets (websites that are private and for internal company use only), chat services (Zoom, Skype, and other instant messaging applications), announcements of personnel changes or benefits, important news such as financial reports or organization-wide changes. Communications to investors include annual reports, quarterly updates, stock news, market analysis, board of trustees meeting minutes and financial reporting. A corporate communications office might also send its investors industry updates, which can include media coverage the company has received, negative or positive, and updates on what the competition is doing and how the company compares. Government relations is another piece of a corporate communications strategy that involves external audiences. These audiences can include as lawmakers, lobbyists, watchdog groups and, of course, the government itself. Communications departments that spend time dealing with government relations usually will delegate this role to a specialized individual or team. A government relations professional will need to have extensive knowledge of government processes, have relationships with key lawmakers and understand how to work with lobbyists. A company might even employ a lobbyist to represent its interests and try to influence decision makers. Examples of communications include materials outlining a company’s industry and needs, and the effect certain laws might have.