MKT 392 Lynn University Chapter 12 Global Branding Paper Please read chapter 12 before working on this assignment. The purpose of this assignment is to und

MKT 392 Lynn University Chapter 12 Global Branding Paper Please read chapter 12 before working on this assignment. The purpose of this assignment is to understand about global branding and the brands’ ranking.

Tasks:

1. Go to https://www.interbrand.com/best-brands/best-global-brands/2018/ranking/ showing the top 100 global brands. Click on any of the brands listed and do the following:

a. Write the name of the brand, the ranking, the percentage increase or decrease compared to the previous year and the brand value in millions.

b. A short description of the brand and the website address.

c. The three top performing factors for this brand.

d. In the growth history, use the down arrow to choose another brand to compare the two brands. Briefly mention which brand is doing better. Cut and paste the graph produced in the comparison.

e. For some brands, just above the growth history, there is a link to a Q&A with an executive of the company. Summarize the article. If there is no Q&A, ignore this task.

f. At the bottom of the page, under the title “RELATED” you will find one or two related articles. Summarize the article(s) as well.

2. Go to https://www.interbrand.com/services/ and choose any article related to the topics under Strategy (see image below). Write a concise, complete and coherent summary of it.