MKT 321 New York University Customer Relationship Management Case Study Read the assigned case study and answer the following questions in your individual

MKT 321 New York University Customer Relationship Management Case Study Read the assigned case study and answer the following questions in your individual case study analysis:

• Describe the main problem presented in this case in a short paragraph (150-200 words)
• What are some of the critical questions proposed by this article? (minimum 3)
• Based on the arguments from this case and class materials, conduct a SWOT analysis of the company’s loyalty program (use table & bullet points). Interpret your findings from SWOT analysis in short paragraph form.

• Provide recommendations for the company (minimum 250 words)

General assignment guidelines:

Assignment should be approximately 1.5-2 pages long (1.5 spaced, bullet points are allowed)
Use headings/subheadings, paragraphs (structured text is preferred over essays)
Assignment should be submitted to NYU Classes in Word or pdf format
Assignment is worth 50 points
Remember, the guidelines serve to provide you a general overview of the assignment. Class materials and further independent research will help you understand other details not covered in the general assignment guidelines.