Middle East College Kellogs Segmentation Strategy & Marketing Management HW Read each question carefully before you attempt to answer. Question 1. The

Middle East College Kellogs Segmentation Strategy & Marketing Management HW Read each question carefully before you attempt to answer.

Question 1. The year is 2020, and you have been hired as a marketing consultant and given the responsibility of shaping Kellog’s segmentation strategy.

a) Analyze Kellog’s segmentation strategy in 1994, outlining the key segments that Kellog’s was focusing on, as well as the states of the products that existed in those segments.

b) Based on your analysis from a) provide a critical analysis on whether the same segmentation strategy would work in Oman. Explain why or why not.

Question 2. The year is 1994, and you have been hired to explore the potential of expanding the Kellog’s brand to the Omani market. Provide a detailed segmentation strategy containing the following: Which segmentation variables you will be looking at, which loyalty state you will be aiming for, and why you will be aiming for the segment that you have chosen (think in terms of segment attractiveness, etc.)

Question 3. According to the case study, Kellog’s domestic market share in the late 1980s to mid-1990s declined.

a) With regards to Porter’s 5 forces, explain the threat that Kellog’s had to contend with during this time.

b) What was the major mistake that Kellog’s made at this time in not being able to adequately meet these threats?

c) What improvements would you recommend to Kellog’s so that they may maintain their market share and fight off the threat(s) you outlined in a)? Provide at least 2 improvements.

Question 4. The year is 1994 and you have been hired as a marketing consultant to analyze Kellog’s pricing strategy.

a) What pricing strategy did Kellog’s follow, leading up to 1994?

b) With what you have learned, do you think this was a good pricing strategy to follow? Why or why not?

c) After 1994, what pricing strategy did Kellog’s follow?

d) Do you think this pricing strategy that Kellog’s has maintained since 1994 will work in Oman? Why or why not?

Question 5. The year is 1994, and you have been hired as a marketing consultant to provide analysis and recommendations with regards to Kellog’s communications strategy.

a) Leading up to 1994, which communications platform was Kellog’s relying heavily on in conjunction with its pricing strategy?

b) In your educated opinion, was this a good idea for Kellog’s? Why or why not? If it wasn’t a good idea, what communications platform would you have used? (remember, you’re in 1994)

c) With regards to your answer in a), in which buyer readiness stage is this communications platform most effective?

*** I’ve uploaded Case File Named “Kellogg Company”.

*** You may use your books, along with other resources.