MGT4478 Troy University Section 4 Setting Up Shop Consuela Analysis Paper Please see the attached document for the assignment criteria and expectations.Cit

MGT4478 Troy University Section 4 Setting Up Shop Consuela Analysis Paper Please see the attached document for the assignment criteria and expectations.Cite all your sources using APA style. See External Links for guidance in using APA style citations.Please type assignment up as a MS Word document; save it and then attach it to the link below. DO NOT TYPE THE ASSIGNMENT UP IN THE “COMMENT” BOX. THANK YOU! Term Project
MGT 4478: Managing in a Global Environment
Troy University
Section Four; Setting Up Shop:
Setting Up Shop:
Assume your organization is going forward with entering into the country you discussed in your country
study. They are now in the process of determining the more specific details of setting up business in that
country.
They have asked you to write a report on your recommendations as to how they should enter the
country, staff the operation, the type of international strategy they should use, and the marketing and
distribution strategy.
You are to use at least three additional sources to complete this assignment. PLEASE remember to cite
all your sources; proper citation of your sources is a requirement for this course. This assignment is to be
a minimum of 2 – 4 pages typed, font 12, double-spaced.
Please support all recommendations with sound reasoning and research.
You report must cover but not limited the following areas:
•
•
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Mode of Entry
o Pick the most appropriate mode of entry
o Discuss the pros and cons
o Support your decision with research
Human Resources
o Staffing Needs
▪ Management
▪ Lower-Level employees
o Staffing Approach
▪ Ethnocentric, Polycentric, or Geocentric
o Pay and Compensation
o Training and Development
o Union Concerns
Marketing
o Target Market & Market Segmentation
o Pricing
o Advertising
•
▪ Cultural Concerns & Barriers
▪ How will you address them
o Competitor Marketing Analysis
Distribution
o Distribution Strategy
o Suppliers
▪ Use local, home country or a mix?
o Production facilities (if needed)
o Will you use outsourcing

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