mcdonald s is a leading competitor in the fast food restaurant business 540558

Management Information Needs

McDonald’s is a leading competitor in the fast-food restaurant business. One component of McDonald’s marketing strategy is to increase sales by expanding its foreign markets. At present, McDonald’s restaurants operate in over 100 countries. In making decisions about opening restaurants in foreign markets, the company uses quantitative and qualitative financial and nonfinancial information. The following types of information would be important to such a decision: the cost of a new building (quantitative financial information), the estimated number of hamburgers to be sold in the first year (quantitative nonfinancial information), and site desirability (qualitative information). Suppose you are a member of McDonald’s management team that must decide whether to open a new restaurant in England. Identify at least two examples each of the (a) quantitative financial, (b) quantitative nonfinancial, and (c) qualitative information that you will need before you can make a decision.