Marymount University Lyft Company & Disneys Cruise Line Questions for question #7 you need to apply Micheal porter, Ghemawat and Rivkin frame work. I will

Marymount University Lyft Company & Disneys Cruise Line Questions for question #7 you need to apply Micheal porter, Ghemawat and Rivkin frame work. I will share these readings with you For question #18 you need to apply competing on Resources reading which I will share with you as well QUESTION 7
100 Words or Fewer
On Friday March 1st, Lyft announced that it will have an Initial Public Offering (IPO). At an estimated $20 Billion market capitalization (i.e.
value), Lyft will undoubtedly be one of the biggest financial events of the year. If you haven’t taken Lyft, it is a ridesharing app like Uber.
Here are the market share percentages:
Rideshare – Monthly Sales Growth
250
January 2019
Share of Sales
200
Other 2.6%
Lyft 28.9%
150
Uber 68.5%
100
Indexed U.S. Sales*
50
2016
2017
2018
2019
* Indexed to rideshare Jan 2016 sales (=100)
M Second Measure
Using specific ideas from Michael Porter, Ghemawat and Rivkin, and the industry material from weeks 3 and 4, I’d like you to give me 3
pieces of information:
1. Two (2) good reasons why Lyft will be a dominant transportation company for years to come. Each reason should be based on a
specific concept from class
2. One good reason why Lyft will be a failure in the next few years. This must use specific class concepts (that is: “not being profitable” is
not a sufficient answer).
? ? ?
Arial
3 (12pt)
* T – :
25
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QUESTION 18
When Disney decided to go into the cruise business, it choose to do it alone and not partner with an incumbent Cruise line such as Royal
Caribbean, Carnival, or Princess. *Briefly* (
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